China's YouTube Rival Bilibili Is Going Global

Bilibili, often described as China's answer to YouTube, is relaunching its international app and preparing an English-language site as part of a broader push into the U.S., Europe, Japan, and other markets. The company is courting Western creators like MrBest, hiring community and moderation staff globally, and building tools for brand partnerships. Semafor reports: The revamped international app…