#98: Connecting the Supply Chain Ecosystem Beyond the Four Walls with Tim Srock of Lobster

*Hosted by Andrei Palamariu* Tim Srock, CEO of Lobster, joins me to discuss how companies can connect their supply chain ecosystems by addressing the critical middle layer of data integration. In this episode, we explore why 80% of critical supply chain data actually lives outside a company's internal systems—residing instead with suppliers, carriers, and 3PLs. Tim shares Lobster's journey from a…