Marc Dhalluin - A Saffer’s crusade against global ad fraud…

There are more online ads sold and paid for every single day than there are human beings on earth to consume those ads. That is the revelation from Marc Dhalluin of TruthsetsOnline, a South African based in Los Angeles, whose passionate mission is fighting global ad fraud. He talks to Chris Steyn about his mentor Dr Augustine Fou; the methods they use to uncover ad fraud, the types of ad fraud out…