If Nobody Pays Your Price, Build Proof

Send us Fan Mail Most people don't have a pricing problem. They have a value problem. If your first instinct is to discount, you're training people to buy based on price instead of results. Free work can build trust. But if you keep giving away what works, don't be surprised when people stop valuing it. In this episode, we break down when free is smart, when it's self-sabotage, and why authority…