Who Is The Female Sports Fan?

We're realizing stereotypical sports fandom is actually male sports fandom- but the numbers are in, and they say the ladies are here and they love sports too! In fact Wasserman Collectives newest data set shows that over 70% of women surveyed from 30 countries consider themselves an avid sports fan! With a majority control of discretionary spending, they are an invaluable demographic. How do women…