Don't blog daily

When I first started consulting, I followed the advice of a very smart guy who encouraged people in my position to blog (or publish a newsletter, or similar) every day for at least 90 days. The assumption was that you'd hone your ability to talk about your area of expertise in the first month or so as you burned through all the easy "how-to" and "didja-know?" topics in the field. And then you'd…