Esquerdogata: The “Leftist Hottie” and the Age of Performative Niches

In the polarized world of Brazilian social media, a digital influencer known as "esquerdogata" had amassed over a million followers. Her chosen nickname is a key part of this story. It’s a Portuguese portmanteau: "esquerda" (left) + "gata" (a slang term for an attractive woman). The persona was clear: a beautiful, stylish woman aligned with progressive, left-wing ideals. However, a single…