Study Finds Businesses Flagged for False Reviews Experience Lasting Demand Declines

By Benjamin Kessler, George Mason University Image: Insaanu Studio - Unsplash The capital of any business comes in (at least) two categories. There’s the kind that has a price—land, cash holdings, etc.—and a less tangible, priceless kind. Reputational capital falls squarely into the latter category. Try as they might, companies cannot buy positive public opinion, even with the largest of marketing…