ROI of AEO & GEO: How to Prove Answer Engine Visibility Value to Partners

Partners want to know what answer engine visibility returned, and the honest answer is that it cannot be proven the way they mean it. Google's generative AI report contains impressions and no clicks, and across 54 sites AI referrals made up under 0.6% of traffic for nearly nine in ten. This piece covers the four measures that are genuinely observable, how to frame the investment, and which widely…