Apple Leads Brand Loyalty Across Smartphones, Wearables and Headphones, but Trails in Smart Speakers

By Felix Richter, Statista Apple’s success over the past decade has not rested solely on selling individual devices, but on building an entire ecosystem of hardware and services that work together seamlessly. This has resulted in a fierce brand loyalty among Apple users, who are often fully committed to the Apple universe. According to Statista Consumer Insights , 92 percent of U.S. iPhone users…