How U.S. Tech Companies Are Leveraging Soccer To Expand Brand Reach

Originally published in Forbes, on October 11, 2024 U.S. tech giants, known for their innovative technologies, are now venturing into the world of soccer. Why? Consumers are diverse, and different things resonate with people of various regions, age groups and interests. As a result, it is always a challenge for marketers in the tech space to reach potential customers and influence their decisions.…