Refining

In Jim Collins&rsquo; Great by Choice , he develops the concept of Fire Bullets, Then Cannonballs . His premise is that you should cheaply test new ideas before fully committing to them. Your organization can only afford firing a small number of cannonballs, but it can bankroll far more bullets. Why not use bullets to derisk your cannonballs&rsquo; trajectories? This chapter presents a series of…