Strategy testing: avoid the waterfall strategy trap with iterative refinement.

If I could only popularize one idea about technical strategy, it would be that prematurely applying pressure to a strategy&rsquo;s rollout prevents evaluating whether the strategy is effective. Pressure changes behavior in profound ways, and many of those changes are intended to make you believe your strategy is working while minimizing change to the status quo (if you&rsquo;re an executive) or…