The B2B Buying Experience With AI: What Changes?

This episode is from a recent Exit Five live session with Lindsay O’Brien (Head of Marketing & Operations, Predictiv), and Aditya Vempaty (VP of Marketing, MoEngage) and me for a real talk on how AI is completely rewiring the B2B buying journey. We got into why buyers no longer need your pretty funnel, how AI-powered research changes the sales call, and what that means for your GTM strategy.