410 - Bournemouth's "Silent Rebrand" - Fact or Fiction?

Following the launch of the Cherries’ new third kit, fans have been debating more than just THAT sponsor. The use of Bournemouth’s alternative retro-style crest has led some supporters to question whether the club could be preparing to move away from the familiar Dickie Dowsett shield badge. But is there really anything to worry about? Or is this simply AFCB following a growing Premier League…