# aec industry (podcasts) — RSS Amplifier Recent posts from the 2 feeds in the RSS Amplifier directory that cover aec industry. Page: Feed: --- ## How UNC Chapel Hill Thinks About Capital Projects, Design Partners, and the Future of Campus Planning _2026-08-12 · AEC Marketing for Principals_ Higher education capital planning, university procurement, and what it really takes to win AEC work with a public university anchor this conversation with Howard Wertheimer, FAIA Emeritus, LEED AP, Interim Associate Vice Chancellor for Facilities at UNC-Chapel Hill. Howard has spent more than two decades on both sides of the design and construction table. He built his career in private practice,… [Listen](https://www.buzzsprout.com/1785216/episodes/19613498-how-unc-chapel-hill-thinks-about-capital-projects-design-partners-and-the-future-of-campus-planning.mp3) ## [Episode 148: Brand Strategy for AEC with Thomas Murphy](https://aecmarketeer.fireside.fm/148) _2026-08-05 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ In this episode Thomas and I clarify the differences between marketing and branding and talk about ways that AEC firms can use their brand and a brand strategy to differentiate themselves. We draw on best practices from B2C and B2B to brainstorm what a blue ocean strategy could look like for an AEC firm and what success looks like for a strong AEC brand. About Tom: Tom is a professor of practice,… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/1afac487-4820-40fa-92af-df50e0057d5a.mp3) ## From Proposal Production to Strategy: How AEC Marketing Must Change _2026-07-22 · AEC Marketing for Principals_ AI promised AEC marketing teams more speed. What it delivered was a mirror. Katie Cash sits down with Rachelle Ray, Head of AEC Marketing Innovation at OpenAsset, about what has genuinely changed in proposal production since AI entered the workflow, and what has simply been exposed rather than fixed. Rachelle brings a rare dual perspective, having led marketing and proposals inside an architecture… [Listen](https://www.buzzsprout.com/1785216/episodes/19476696-from-proposal-production-to-strategy-how-aec-marketing-must-change.mp3) ## [Episode 147: Leadership Lessons from the NFL with Matt Singletary](https://aecmarketeer.fireside.fm/147) _2026-07-15 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ On this episode, Matt Singletary and I reflect on lessons from the field on leadership, team dynamics, and common misconceptions that apply surprisingly well to AEC. We talk about football, Matt's own journey to leadership, and the crossover between the NFL and AEC. About Matt: Matt Singletary is a keynote speaker, former professional athlete, and the founder of BECOME/ER — a leadership and… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/148383f5-57ac-4eb1-a8b8-81907c7794bd.mp3) ## [Episode 146: A Career Debrief with Bill Cox](https://aecmarketeer.fireside.fm/146) _2026-07-01 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ On this very special episode, I get to interview my dad, Bill Cox about his career as a Land Surveyor. He's got some great stories about favorite projects and work he's done throughout his 40-year career. As a bonus, he also gives us a quick run-down of wine-making. If you want to learn more about Bill Cox and his work, you'll just have to re-listen to this episode because he's retired and… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/e4d7239a-4dcf-4ce1-944b-e84ba6b9be8f.mp3) ## The Evolving Role of AEC Marketing Inside JE Dunn’s Industrial Business Unit _2026-06-24 · AEC Marketing for Principals_ AEC marketing is shifting from a reactive, proposal-driven function into a strategic discipline that drives demand. Justin Davidson of JE Dunn has helped lead that change from the inside. Katie Cash talks with Justin about how that shift played out inside one of the country's largest builders, where JE Dunn built a dedicated vertical market model for its fast-growing industrial and manufacturing… [Listen](https://www.buzzsprout.com/1785216/episodes/19366700-the-evolving-role-of-aec-marketing-inside-je-dunn-s-industrial-business-unit.mp3) ## [Episode 145: Applying Brand Journalism to AEC with Katie Wagner](https://aecmarketeer.fireside.fm/145) _2026-06-18 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ AI-generated content is flooding the internet, making it harder for audiences to distinguish real from fake (deepfakes, AI-written articles, synthetic video/audio). People were already becoming skeptical of what they read on Google, websites, and social media, and now AI-content has driven consumer trust in online content to historic lows. For marketers, this means driving online leads and… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/124ce30c-fee9-451e-bbd3-96bc1811359c.mp3) ## [Episode 144: How LinkedIn Actually Works and the Quiet Comeback of Press Releases with Blair Huddy](https://aecmarketeer.fireside.fm/144) _2026-06-03 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ Blair Huddy has been in B2B marketing and PR for over 15 years, and in this episode we chat about why press releases are having a quiet comeback thanks to AI, how LinkedIn actually works (it's closer to TikTok than you'd think), and what it takes to build an audience that genuinely wants to hear from you. Blair also shares how she approaches contrarian takes without burning professional bridges,… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/d1e7e749-a059-4980-88d3-159e3ccf26ed.mp3) ## How to Build a Data-Driven Growth System for AEC Firms with ProjectMark's COO, Noel Brady _2026-06-03 · AEC Marketing for Principals_ If your firm is still waiting for the RFP to show up before getting serious about winning the work, you are already behind. Katie Cash chats with Noel Brady, Co-Founder and COO of ProjectMark, the CRM built specifically for the architecture, engineering, and construction industry. They talk about what it actually takes to build a firm that grows with intention. Noel challenges the deeply ingrained… [Listen](https://www.buzzsprout.com/1785216/episodes/19249569-how-to-build-a-data-driven-growth-system-for-aec-firms-with-projectmark-s-coo-noel-brady.mp3) ## Inside The Modern AEC Marketer with Judy Sparks _2026-05-06 · AEC Marketing for Principals_ The old AEC marketing playbook is no longer enough, and as the AEC truth teller, Judy Sparks is here to say what the industry has been too polite to admit out loud… the way you’ve always done it is quietly costing you work. Judy Sparks, Founder and CEO of Smartegies and Amazon bestselling author of "The Modern AEC Marketer," joins Katie Cash for a candid milestone conversation. This is episode… [Listen](https://www.buzzsprout.com/1785216/episodes/19121999-inside-the-modern-aec-marketer-with-judy-sparks.mp3) ## [ThreatCrush on GitHub (Sponsored)](https://crawlproof.com/a/SDz6u6fEzq7h) _2026-05-06 · **Sponsored**_ View the ThreatCrush listing on the GitHub Marketplace. ## [Episode 143: Finding 12 Minutes and AI Leadership with Frank Lazaro](https://aecmarketeer.fireside.fm/143) _2026-04-16 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ Frank Lazaro joins the show to share his practical, ROI-driven approach to AI adoption. With 20+ years of leadership experience, Frank breaks down why marketers need to stop obsessing over creation and start thinking like their leaders — in hours, heads, and billable rates. He walks us through the "Finding 12 Minutes" concept, the evolution of how organizations are thinking about AI, and why the… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/c868e89d-e1f1-482b-ad33-9bb737844a85.mp3) ## Why Podcasting Belongs in Your AEC Marketing Plan with Tom Schwab _2026-04-15 · AEC Marketing for Principals_ Podcasting may be the most underutilized business development tool in the AEC industry right now. Tom Schwab, CEO and Founder of Interview Valet, is joining Katie Cash to explain why they believe podcast marketing deserves a real seat at the table in every AEC firm’s growth strategy. Podcasting goes far beyond content creation; it’s a strategic driver for relationships, reputation, and revenue.… [Listen](https://www.buzzsprout.com/1785216/episodes/19014003-why-podcasting-belongs-in-your-aec-marketing-plan-with-tom-schwab.mp3) ## Inside Gensler Atlanta: Leadership, Culture, and the Future of AEC _2026-03-24 · AEC Marketing for Principals_ Good leadership in architecture has never been just about knowing how to design a building. Tory Winn, Principal and Co-Managing Director of Gensler's Atlanta office, has thought a lot about what it actually takes to lead well in this industry, and it comes down to people. How you build a team, how you show up for clients, how you bring someone along who's just starting out. In a conversation with… [Listen](https://www.buzzsprout.com/1785216/episodes/18858445-inside-gensler-atlanta-leadership-culture-and-the-future-of-aec.mp3) ## Why Process Discipline Is the Hidden Advantage in Engineering Firms _2026-03-17 · AEC Marketing for Principals_ Great engineering firms do not scale on talent alone. They scale on repeatable systems and a culture of accountability. Suzie Engel, PE, President and Owner of Motz Engineering, shares how she transformed her firm by building a process-driven culture that improves communication, protects quality, and creates better client experiences. By implementing structured systems, data tracking, and clear… [Listen](https://www.buzzsprout.com/1785216/episodes/18835062-why-process-discipline-is-the-hidden-advantage-in-engineering-firms.mp3) ## Aligning Executive Vision with Brand Strategy with Brasfield & Gorrie's Emily Cannon _2026-03-11 · AEC Marketing for Principals_ Brand is no longer a support function in AEC. It is a strategic lever that shapes perception, culture, recruitment, and long-term growth. Katie Cash sits down with Emily Cannon, Vice President of Brand Strategy at Brasfield & Gorrie, to discuss what it really means to elevate the brand to the executive table. From aligning regional leadership to activating entertainment as a marketing currency,… [Listen](https://www.buzzsprout.com/1785216/episodes/18732771-aligning-executive-vision-with-brand-strategy-with-brasfield-gorrie-s-emily-cannon.mp3) ## Engineering Firm Leadership and Marketing Alignment with Barge Design Solutions _2026-03-04 · AEC Marketing for Principals_ What does it take to lead a 70-year engineering firm into its next chapter of growth without losing the culture that built it? Katie Cash sits down with Carrie Stokes, President and CEO of Barge Design Solutions, and Erika Booker, Chief Marketing Officer of Barge Design Solutions, to unpack how leadership vision, marketing alignment, and data-driven strategy fuel sustainable growth in today’s… [Listen](https://www.buzzsprout.com/1785216/episodes/18732722-engineering-firm-leadership-and-marketing-alignment-with-barge-design-solutions.mp3) ## [Episode 142: Storytelling, Strategy, and Social Media Wins with Patrick Black](https://aecmarketeer.fireside.fm/142) _2026-02-11 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ In this episode, I chat with Patrick Black, the social media manager behind Baker's Construction Services in Bluff City, Tennessee. Patrick takes us through his journey from working in construction and sales to becoming the guy who grew Baker’s Facebook following from 600 to a jaw-dropping 72,000 and got their content in front of over 80 million people. We dig (pun intended) into Patrick’s… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/e75b1435-f33c-4824-b5ec-6a2026f1b596.mp3) ## [Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas](https://aecmarketeer.fireside.fm/141) _2026-01-30 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ In this special crossover episode with Ayo Abbas from the Built Environment Marketing Show, we’re diving into the fascinating differences between AEC marketing in the US and UK. From the clichés that hold firms back to the bold moves marketers should embrace, this episode is packed with laughs and actionable advice. Plus, we play a few fun games to decode the quirks of the AEC industry and share… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/e63d790e-39eb-4ca3-b96d-d6976fe5e574.mp3) ## [Episode 140: On Brand Recap Mini-Series #4 (Season 1 Finale) with Courtney Miller](https://aecmarketeer.fireside.fm/140) _2026-01-26 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ Join us as we cover the final two episodes of On Brand Season 1! [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/64c57bf0-9d76-49af-9dbf-62b3678ac94c.mp3) ## [Episode 139: On Brand Recap Mini-Series #3 with Courtney Miller](https://aecmarketeer.fireside.fm/139) _2026-01-05 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ On this recap we cover Episodes 5 and 6 of On Brand - enjoy! [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/48bdcc9e-5fe4-4d65-b331-f48ec268c2fb.mp3) ## [Finnish Seedboxes — Up to 20Gbps (Sponsored)](https://crawlproof.com/a/dQITom6NhbMX) _2026-01-05 · **Sponsored**_ Private Finnish seedboxes with 1–20Gbps speeds, RAID storage and 14‑day refund ## [Episode 138: On Brand Recap Mini-Series #2 with Courtney Miller](https://aecmarketeer.fireside.fm/138) _2026-01-01 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ Recap of "On Brand" episodes 3 and 4 - enjoy! [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/97da0faa-140c-4631-bdc6-8de4a4f87879.mp3) ## [Episode 137: On Brand Recap Mini-Series #1 with Courtney Miller](https://aecmarketeer.fireside.fm/137) _2025-12-17 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ This is the first of a mini-series Courtney Miller and I are doing to keep things a little more light and fun this Holiday season where we apply lessons from the show to AEC marketing. Enjoy! [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/a0d45a4a-ae06-4cfd-a083-d536cfeaf2f8.mp3) ## [Episode 136: Leadership Tidbits and a Little Winter Pivot with Keelin Cox](https://aecmarketeer.fireside.fm/136) _2025-12-10 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ In this episode, I share key takeaways from a recent leadership course, including career anchors and personality assessments, and how they can shape your approach to work and leadership. Plus, I’m kicking off a fun mini series with my friend Courtney Miller, where we’ll chat about the marketing reality show On Brand and explore how its lessons apply to the AEC industry. [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/2df89579-1075-4ec4-89e2-400062b4fc77.mp3) ## [Episode 135: Beyond the Basics: Generative AI in AEC with Brad Thompson](https://aecmarketeer.fireside.fm/135) _2025-11-19 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ In this episode, we dive deep into the power of generative AI with Brad Thompson, Business Solutions Director at SDB Contracting Services. With over 20 years of experience bridging marketing, IT, and app development, Brad shares his passion for efficiency, innovation, and problem-solving. We explore: The difference between prompt engineering and context engineering and how to master both.… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/aa9458ae-9045-424b-b4eb-ef70a8781a15.mp3) ## [Episode 134: Construction SEO with Perryn Olson](https://aecmarketeer.fireside.fm/134) _2025-11-05 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ Did you know 95% of people will look up your company online before making a decision? In this episode, we explore the world of construction marketing with Perryn Olson, a fractional CMO who’s helping AEC companies maximize ROI and stay competitive in the digital age. From the surprising findings of the 2025 Construction SEO Report to the game-changing role of AI in search, this conversation is a… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/71b91855-7689-43c9-a0c5-d14342741771.mp3) ## [Episode 133: What AEC Marketers Can Learn From Taylor Swift with Deirdre Booth](https://aecmarketeer.fireside.fm/133) _2025-10-22 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ Whether you're a Swiftie or not, Taylor Swift's influence on global spending and the marketing strategies behind her success are impossible to ignore. In this episode, Deirdre Booth and I explore how AEC firms can draw inspiration from Taylor Swift's innovative marketing tactics to create their own opportunities for growth. [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/40cc13a0-400c-494d-9952-85fa8e972eb6.mp3) ## [Episode 132: Podcasting Best Practices with John Tyreman](https://aecmarketeer.fireside.fm/132) _2025-10-08 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ Are you ready to upgrade your marketing efforts in professional services with a podcast? Maybe you're on the fence? In either case, John Tyreman, founder of Red Cedar Marketing and co-host of the Breaking BizDev podcast, has got you covered! In this episode, John shares strategies for using podcasts to build trust, expand networks, and create endless marketing content. From his early days… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/c1709941-762f-4471-b571-d706e6e76982.mp3) ## [Episode 131: Recruiting and Retaining Talent: A Success Story with Skip Bourgeois](https://aecmarketeer.fireside.fm/131) _2025-09-17 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ Having a hard time finding and keeping top marketing talent in the AEC industry? You’re definitely not alone. In fact, it’s one of the biggest headaches firms are dealing with right now. In this episode, we’re tackling that challenge head-on and sharing one game-changing approach: creating clear paths for upward mobility within your firm. We’ll chat about smart ways to find talent where they… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/f6b27013-663a-4952-b978-31b5fdeb011f.mp3) ## [Episode 130: Tradeshows with Tracy Jenkins](https://aecmarketeer.fireside.fm/130) _2025-08-13 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ From pre-tradeshow planning to post-event debriefs, Tracy Jenkins shares her proven process and go-to checklist for success. Tune in as we explore best practices, actionable tips, and a step-by-step approach to make your next tradeshow a winning experience! About Tracy Jenkins, MBA, CPSM: Tracy is a dedicated business development professional providing strategic marketing services for the 3QC… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/2372a0c7-072e-435c-ab1d-4141e20f519d.mp3) ## [Episode 129: Don't Fill the Swimming Pool with Mindy Gulati](https://aecmarketeer.fireside.fm/129) _2025-07-02 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ In this episode, Mindy and I discuss how a healthy culture affects a company's bottom line and the impact cultural strategy can have on your firm and community. She provides historical context for current cultural challenges and examples of the best ways we can move forward. About Mindy Gulati: Mindy is a seasoned strategist and advisor whose career spans law, leadership, and organizational… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/ea1717e4-04f6-407a-9ed5-10490c019357.mp3) ## [Fast, secure international transfers (Sponsored)](https://crawlproof.com/a/rZDj0nm1ILmC) _2025-07-02 · **Sponsored**_ Bank transfer, cash pickup, mobile wallet — low fees and real-time tracking ## [Episode 128: AEC Marketing Memes](https://aecmarketeer.fireside.fm/128) _2025-06-26 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ This is a recording of the closing conversations at SERC where the creator of the AEC Marketing Memes instagram page and I sit down to talk about the page, how content is created, and their philosophy behind the page. AEC Marketing Memes: https://www.instagram.com/aecmarketingmemes/?hl=en Video of Surreal Cereal Ad: https://www.youtube.com/watch?v=PDJ7eG9ZYRE [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/be9e7efa-d24d-4faa-ac40-d89e8a754533.mp3) ## [Episode 127: SERC Conference Recap with Keelin and AEC Marketing Memes](https://aecmarketeer.fireside.fm/127) _2025-05-22 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ Myself and the fantastic mind behind the AEC Marketing Memes page, "Mimi", talk about the sessions we went to at SERC and some of our key take-aways. We also touched on the conference as a whole and the details that stuck out the most to us as attendees. [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/6f853e6c-7711-4c7b-9e42-8660243f6327.mp3) ## [Episode 126: Leveraging the 'In-House Agency' Model for Efficient Growth with Shane Kane](https://aecmarketeer.fireside.fm/126) _2025-05-20 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ In this episode as part of the SERC conference series, Shane and I talked about management strategies to help your team's operations and maximize efficiency which included systems to eliminate tedious and time-intensive tasks like reformatting resumes and project sheets. About Shane: Shane Kane Director | Turner & Townsend Over the course of his marketing career, including work at an independent… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/b0615021-4257-4b62-a30a-d663714db34f.mp3) ## [Episode 125: Fresh Ideas from Unrelated Industries with Lillian Parker](https://aecmarketeer.fireside.fm/125) _2025-05-18 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ In this episode, Lillian and I talk about the importance of looking outside the AEC space to get inspired, prevent burnout, and effectively communicate your firm's brand and strategy. About Lillian: Lillian Parker External Communications Manager | Little Diversified Architectural Consulting Lillian is a curious and enthusiastic communications strategist, relationship builder, and storyteller.… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/22a8174e-6c09-4b9d-b041-06966c197eff.mp3) ## [Episode 124: Applying Business Development Wisdom in the Client Acquisition Process with Bill Long](https://aecmarketeer.fireside.fm/124) _2025-05-14 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ In this episode, industry veteran Bill Long, PE, LEED AP, and SMPS Fellow, shares his extensive insights on the strategic role of business development (BD) and marketing in AEC. He discusses how technical professionals and marketers can effectively collaborate throughout the client acquisition process, emphasizing the importance of connecting, meeting, and following up with clients to build… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/a8b59f47-3dbe-4009-834a-093a1a071376.mp3) ## [Episode 123: Whole-Brain® Thinking and Gracewriting with Carol Doscher and Kyla Stewart](https://aecmarketeer.fireside.fm/123) _2025-05-07 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ In this podcast episode, we dive into Whole-Brain® Thinking and Gracewriting, exploring how these tools can transform communication and proposal writing by tailoring messages to different thinking styles. Through engaging insights and real-world examples, we discuss key questions about leveraging these methods to improve marketing strategies, lead teams, and achieve impactful results. Carol… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/cfdd4ac7-dc69-448d-b70a-700138e3d479.mp3) ## [Episode 122: Building Your Firm's Social Media with Duncan Robertson](https://aecmarketeer.fireside.fm/122) _2025-04-30 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ In this episode, we explore the intricacies of social media strategy, including tools, recommendations, and tips for creating and maintaining your online presence. We also discuss how to refine your social media and online content to meet the needs of your firm. Duncan Robertson, CPSM Director of BD and Marketing | Tamarack Grove Engineering Duncan is a BD and marketing professional who has… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/326f9457-e749-475d-98cb-b4d3e1bd4841.mp3) ## [Episode 121: SERC Series - How to Own Your Pursuit Schedule with Briana Carter](https://aecmarketeer.fireside.fm/121) _2025-04-23 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ Ever felt like proposals take over your life? In this episode, we talk about Briana's SERC session on owning your pursuit schedule, balancing work and personal life, and learning how to stay in control even when everything feels chaotic. About Briana: Briana Carter, CPSM | Associate and Marketing Strategist | Page Briana is a seasoned Marketing Manager at Page. She has been in the industry since… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/228e7f23-687e-4589-88d3-d9966ce3113f.mp3) ## [Episode 120: Success, Simplified with Sarah Kinard](https://aecmarketeer.fireside.fm/120) _2025-04-09 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ In this episode, Sarah explains the importance of creating a clear, actionable vision for success - whether that be organizational growth or adapting to disruption or change. She emphasizes starting with reflection—examining what has changed, what remains constant, and identifying non-negotiables to guide decision-making. Sarah discusses how a shared vision, rooted in a company’s current reality,… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/1dcbca8b-1852-4b56-9832-40bfac3b2367.mp3) ## [Episode 119: Client Experience (CX) with Tim Asimos](https://aecmarketeer.fireside.fm/119) _2025-03-12 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ In this episode, Tim Asimos and I talk all about client experience (CX) and its importance for standing out in the AEC industry. We look at the connection between CX and brand, discussing how marketing professionals are uniquely positioned to serve as brand ambassadors and take ownership of the overall brand experience. About Tim Asimos, CPSM Head of Growth @ Client Savvy Tim Asimos is a catalyst… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/33558818-bd80-47b1-95a7-61221253ff5c.mp3) ## [Episode 118: Managerial Economics with Keelin Cox](https://aecmarketeer.fireside.fm/118) _2025-02-07 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ In this episode, I walk through my key takeaways from the Managerial Economics course I took and how it applies to AEC Marketing as a whole. [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/cfb450ab-1169-4f68-9fce-7d47baeadc0c.mp3) ## [Episode 117: The Year Ahead](https://aecmarketeer.fireside.fm/117) _2025-01-08 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ In this episode, I give a little peep into what I've been up to the last few months and what I've got in store for everyone this New Year! Links: Project Nomination Form: https://docs.google.com/forms/d/e/1FAIpQLScXXX4IC86vPGvTt7Z7DeLeblyFRcTw\_uHmJA2K92AJM0L2Sw/viewform?usp=header General Survey:… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/7dbd0e7f-72c9-488a-964f-250282fca0ad.mp3) ## [Episode 116: Making the Case for Showcasing Your Employees with Ida Cheinman](https://aecmarketeer.fireside.fm/116) _2024-12-04 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ This episode goes into why your company should feature employees and leverage thought leadership as an important component of both marketing and culture. One common piece of pushback that we are looking to answer/mitigate is - if we feature our employees, they'll just get recruited away! Listen in to hear how we address that and other pushback we often hear. About Ida Cheinman, Substance151… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/379541c3-adaf-4763-acbc-5c13896860aa.mp3) ## [Episode 115: Survey Methodology with Keelin Cox](https://aecmarketeer.fireside.fm/115) _2024-11-07 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ This episode is a very quick recap of the relevant pieces I got from my Survey Methodology course. [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/55926630-da9c-4cf3-a49d-9ce5366511ba.mp3) ## [Episode 114: The Rise of UDOT's Social Media Presence with Aimee Colton](https://aecmarketeer.fireside.fm/114) _2024-10-23 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ In this episode Aimee Colton and I talk about the Utah Department of Transportation's instragram page and the strategy behind it's incredibly funny and sometimes serious posts. From getting buy in to tracking key metrics, this is an episode you don't want to miss! About Aimee: As the social media manager for UDOT, Aimee has grown their social media accounts by tens of thousands of followers. Most… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/6e0ec42c-6c07-4fbe-96a1-19fa421af6c4.mp3) ## [Episode 113: Business-Savvy Marketing: Speaking the Language that Drives Growth in AEC with Ryan Sullivan](https://aecmarketeer.fireside.fm/113) _2024-09-18 · aecmarketeer@gmail.com (Keelin Cox) · AEC Marketeer_ In this episode I'm joined by Ryan Sullivan to talk about the essential financial literacy needed for success in the AEC industry. We explore how businesses allocate their funds and listeners will learn about key financial terms such as revenue, expenses, and profit, and we’ll discuss crucial project-level considerations like overhead, utilization, and billable rates. We also explore how this… [Listen](https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/57ce7b05-3fc7-4553-a695-83bb8006a005.mp3)