Episode 148: Brand Strategy for AEC with Thomas Murphy

In this episode Thomas and I clarify the differences between marketing and branding and talk about ways that AEC firms can use their brand and a brand strategy to differentiate themselves. We draw on best practices from B2C and B2B to brainstorm what a blue ocean strategy could look like for an AEC firm and what success looks like for a strong AEC brand. About Tom: Tom is a professor of practice,…