Stop Sounding Like Every Other Advisor: How Clear Messaging Attracts Better Clients

Most financial advisors sound the same and that's a problem. In this episode of the Financial Advisor Marketing Playbook , Mark Mersman breaks down why vague phrases like "comprehensive financial planning," "holistic," and "personalized solutions" fail to resonate with today's prospects. He explains how advisor‑centric messaging creates confusion and indifference, and why shifting to clear,…