USA Rice Federation to host UK-wide Trade roadshows

The USA Rice Federation, which represents U.S. rice farmers, millers, merchants and allied businesses, is set to take U.S. grown rice directly to wholesalers and retailers across the UK this September through a nationwide trade roadshow. The activation will visit eight key trade locations, including Wanis, Hoo Hing, Loon Fung, Wing Yip, Tesco and Sainsbury’s, with a fully branded USA Rice truck…