Survey: Live streaming now rivals sports as a multi-genre habit

Connected TV viewing is largely a shared, co-viewing experience, with viewers open to more ads during live content, according to a new survey by Magnite.— This story first appears at TheDesk.net , a premium source for original news and analysis on the business of media and technology. Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source ,…