The Real Job Is Choosing the Dog

&ldquo;Would it help if we reduced the number of questions from fifteen to ten?&rdquo; That was the response when I asked what I had thought was a fairly ordinary question: &ldquo;What&rsquo;s the algorithm?&rdquo; I had just joined a small marketing company that had decided it was actually a new media IT company. They had landed a project connected with Pedigree Chum and the Crufts Dog Show.…