# adtech (podcasts) — RSS Amplifier Recent posts from the 2 feeds in the RSS Amplifier directory that cover adtech. Page: Feed: --- ## [The Search Query Is Changing. Measurement Hasn’t Caught Up.](https://adtechshelley.substack.com/p/the-search-query-is-changing-measurement) _2026-08-18 · AdTech Shelley · I came from AdTech. Someone had to._ Search used to offer a straightforward trade. ## [Great Creative! Shame the Buyer was a Bot.](https://adtechshelley.substack.com/p/great-creative-shame-the-buyer-was) _2026-07-29 · AdTech Shelley · I came from AdTech. Someone had to._ Marketing has spent decades learning how to persuade people ... but now the buyer may not be an actual person. ## [New Things Have Come to Light. Your new Campaign doesn't have an AI Problem.](https://adtechshelley.substack.com/p/new-things-have-come-to-light-your) _2026-07-23 · AdTech Shelley · I came from AdTech. Someone had to._ It has a Math Problem ## [AI Didn’t Eliminate Ad Work. It Created 600 More Things to Check.](https://adtechshelley.substack.com/p/ai-didnt-eliminate-ad-work-it-created) _2026-07-20 · AdTech Shelley · I came from AdTech. Someone had to._ AI was supposed to eliminate all the tedious shit in advertising. ## [The House Always Wins: How Google Rebranded Corporate Extortion as "Efficiency"](https://adtechshelley.substack.com/p/the-house-always-wins-how-google) _2026-07-16 · AdTech Shelley · I came from AdTech. Someone had to._ It’s been a beautiful summer for corporate cognitive dissonance. ## [The Programmatic Wake](https://adtechshelley.substack.com/p/the-programmatic-wake) _2026-05-06 · AdTech Shelley · I came from AdTech. Someone had to._ A Eulogy for the "Spray and Pray" Era ## [Headline: The Two Faces of AI: Brilliant Consultant, Terrible Employee](https://adtechshelley.substack.com/p/headline-the-two-faces-of-ai-brilliant) _2026-01-30 · AdTech Shelley · I came from AdTech. Someone had to._ Why I trust the machine to write the strategy, but I won’t let it drive the bus. ## [The AI Divide: MarTech Built a Tesla, Ad Tech Built a Black Box](https://adtechshelley.substack.com/p/the-ai-divide-martech-built-a-tesla) _2025-10-26 · AdTech Shelley · I came from AdTech. Someone had to._ The Two AIs: Why MarTech is Building the Future While Ad Tech Is Still Pinging Your Grandma’s Desktop ## [AdTech's Pricey Gamble](https://adtechshelley.substack.com/p/adtechs-most-expensive-gamble) _2025-09-25 · AdTech Shelley · I came from AdTech. Someone had to._ Why AI is AdTech's Most Expensive Distraction ## [The Precision Playbook Series: Extinguishing Your Ad Spend Bonfire](https://adtechshelley.substack.com/p/the-precision-playbook-series-extinguishing) _2025-09-23 · AdTech Shelley · I came from AdTech. Someone had to._ Stop Burning Ads Like It’s a Bonfire ## [Crypto Payments, No Custody (Sponsored)](https://crawlproof.com/a/QDHMtPBBV8pA) _2025-09-23 · **Sponsored**_ Send crypto to merchant wallets via API with real-time updates and automatic fees. ## [The Great Programmatic Paradox](https://adtechshelley.substack.com/p/the-great-programmatic-paradox) _2025-09-15 · AdTech Shelley · I came from AdTech. Someone had to._ Why We Still Buy Crap ## [The Precision Playbook Series: Escaping the Win Rate Illusion](https://adtechshelley.substack.com/p/the-precision-playbook-series) _2025-09-08 · AdTech Shelley · I came from AdTech. Someone had to._ The Win Rate Illusion: Is a High Win Rate a Sign of Success or a Trap? ## [The Sinner Playbook](https://adtechshelley.substack.com/p/the-sinner-playbook) _2025-09-04 · AdTech Shelley · I came from AdTech. Someone had to._ What Ad Tech Can Learn from a US Open Masterclass in First Party Power ## [The Precision Playbook Series: A/B Testing Your Way to Profit](https://adtechshelley.substack.com/p/the-precision-playbook) _2025-09-02 · AdTech Shelley · I came from AdTech. Someone had to._ Win in the Amazon DSP. Is your investment working or are you overpaying for traffic? ## [An announcement from a remote, sandy office](https://adtechshelley.substack.com/p/an-announcement-from-a-remote-sandy) _2025-08-27 · AdTech Shelley · I came from AdTech. Someone had to._ A few changes, and no, I'm not selling out. (yet.) ## [Algorithmically Enhanced Absurdity: How AI is Systematically Amplifying Programmatic Waste](https://adtechshelley.substack.com/p/algorithmically-enhanced-absurdity) _2025-08-23 · AdTech Shelley · I came from AdTech. Someone had to._ Because what the digital ad space really needed was a faster, smarter way to burn money on bot traffic and MFA sites. ## [The Unlikely Romance](https://adtechshelley.substack.com/p/the-unlikely-romance) _2025-08-22 · AdTech Shelley · I came from AdTech. Someone had to._ Macy's is letting its biggest rival manage its ad platform, proving that when the numbers are right, even the fiercest competitors are willing to share a bed ... and maybe some data. ## [The AdTech Dating Scene's Latest Saga - Walmart's Open Relationship: The Trade Desk Gets The "It's Not You, It's the DSPs" Talk](https://adtechshelley.substack.com/p/the-adtech-dating-scenes-latest-saga) _2025-08-21 · AdTech Shelley · I came from AdTech. Someone had to._ The Retail Media dating scene just got complicated. Walmart's exploring new partners, leaving marketers to navigate the fallout and find their new match. ## [Yahoo's DSP: The Ad Tech Secret Sauce No One's Talking About](https://adtechshelley.substack.com/p/yahoos-dsp-the-ad-tech-secret-sauce) _2025-08-20 · AdTech Shelley · I came from AdTech. Someone had to._ The AdTech world is evolving, and Yahoo's DSP is quietly emerging as a key player. Learn how leveraging first-party data from retail giants is unlocking targeting precision and ROI. ## [The Trade Desk vs. Amazon: It's Not a Funeral, It's an Afterparty](https://adtechshelley.substack.com/p/the-trade-desk-vs-amazon-its-not) _2025-08-12 · AdTech Shelley · I came from AdTech. Someone had to._ How competition is forcing every player to sharpen their edge—and why that's a win for everyone. ## [Stream Torrents and IPTV Instantly (Sponsored)](https://crawlproof.com/a/Y5NV2aU3sC5I) _2025-08-12 · **Sponsored**_ Search, index, and play music, movies, books, and live TV in your browser. ## [The Return of the AdTech Bard](https://adtechshelley.substack.com/p/the-return-of-the-adtech-bard) _2025-08-11 · AdTech Shelley · I came from AdTech. Someone had to._ Hello, old friends (and a few new ones, I hope). ## [La semana por delante: IA, programática y creatividad convergen en el audio digital](https://adtechgeek.substack.com/p/la-semana-por-delante-ia-programatica) _2025-07-07 · ADTECH GEEK_ En un evento conjunto en Madrid, DV360 y Spotify mostraron cómo la programática basada en IA está redibujando el panorama del audio digital ## [The CTV Reset: From Cannes Buzz to Strategic Infrastructure - This week in AdTech Essentials](https://adtechgeek.substack.com/p/the-ctv-reset-from-cannes-buzz-to) _2025-07-04 · ADTECH GEEK_ CTV has emerged from the Cannes spotlight as the centerpiece of a rapidly evolving programmatic media landscape, powered by real-time data, identity integration, and regulatory shifts ## [Es imparable: la publicidad generada por IA salta de las búsquedas al metaverso](https://adtechgeek.substack.com/p/es-imparable-la-publicidad-generada) _2025-06-30 · ADTECH GEEK_ De la automatización del search al auge del metaverso y los riesgos del social commerce y su impacto en América Latina. ## [CTV Ad Spending and Innovation are leading the industry - This week in AdTech Essentials](https://adtechgeek.substack.com/p/ctv-ad-spending-and-innovation-are) _2025-06-06 · ADTECH GEEK_ Streaming takes the lead: OS-level control, AI-powered tools, and taxonomy updates signal a new era for CTV. AI, fraud, and audio trends follow. ## [La semana por delante - Fraude publicitario en CTV: el enemigo llamando a la puerta de nuevo](https://adtechgeek.substack.com/p/la-semana-por-delante-fraude-publicitario) _2025-06-02 · ADTECH GEEK_ La televisión conectada (CTV) se consolida como un pilar del gasto digital en 2025, pero su crecimiento exige nuevas estrategias ## [AI Becomes the New Baseline in Programmatic Advertising - This Week in AdTech Essentials](https://adtechgeek.substack.com/p/ai-becomes-the-new-baseline-in-programmatic) _2025-05-30 · Luis Resola · ADTECH GEEK_ Fraud surges, regulators target Google, and platforms like TikTok and Meta reshape digital advertising across the Americas. ## [Disintermediation or Dependency? Facebook's resurgence as a revenue source for Publishers is a double-edged sword](https://adtechgeek.substack.com/p/disintermediation-or-dependency-facebooks) _2025-05-28 · Luis Resola · ADTECH GEEK_ While publishers grapple with how to monetize under Meta’s shifting rules, agencies face a parallel challenge: Meta is heavily investing in AI-powered advertising tools, threatening their business. ## [La semana por delante - IA: La revolución silenciosa en la publicidad digital](https://adtechgeek.substack.com/p/la-semana-por-delante-ia-la-revolucion) _2025-05-26 · ADTECH GEEK_ España y Latinoamérica experimentan un fuerte crecimiento en inversión digital, liderado por el video online, la publicidad móvil y los formatos interactivos. ## [AI, Fraud & the Fall of the Open Web – This Week in AdTech](https://adtechgeek.substack.com/p/ai-fraud-and-the-fall-of-the-open) _2025-05-23 · ADTECH GEEK_ AI is reshaping both performance and fraud, the EU drops a regulatory bomb, and Netflix eats TV’s lunch. ## [Snapshot Showdown on Google Play (Sponsored)](https://crawlproof.com/a/zqMCWop415cm) _2025-05-23 · **Sponsored**_ Available on Google Play for Android devices. ## [Portrait of the Connected TV Consumer in 2025: Key Takeaways from the Study Presented by IAB Spain](https://adtechgeek.substack.com/p/portrait-of-the-connected-tv-consumer) _2025-05-01 · Luis Resola · ADTECH GEEK_ Key Learnings from IAB Spain’s 2025 Study and Strategic Parallels Across Latin America ## [Cookies will be cookies again, buttery and delicious](https://adtechgeek.substack.com/p/cookies-will-be-cookies-again-buttery) _2025-04-24 · Luis Resola · ADTECH GEEK_ Google postpones indefinitely its plan to deprecate third-party cookies from its Chrome browser. ## [Google's Programmatic Business dominance at risk after a smashing Antitrust ruling opens up a new era](https://adtechgeek.substack.com/p/googles-programmatic-business-dominance) _2025-04-18 · Luis Resola · ADTECH GEEK_ U.S. Antitrust Ruling Against Google Could Reshape the Media Programmatic Business in Latin America ## [Digital Media LATAM 2025: Exploring the Future of Monetization with AI, Video, and Audio](https://adtechgeek.substack.com/p/digital-media-latam-2025-exploring) _2025-04-08 · Luis Resola · ADTECH GEEK_ The Impact of Artificial Intelligence on Digital Advertising and Media Revenues ## [Digital Media LATAM 2025: A New Era of Monetization and Engagement](https://adtechgeek.substack.com/p/digital-media-latam-2025-a-new-era) _2025-04-08 · Luis Resola · ADTECH GEEK_ Gaming as a Strategic Tool for Audience Engagement and Retention ## [Digital Media LATAM 2025: Innovating for the Future of Journalism](https://adtechgeek.substack.com/p/digital-media-latam-2025-innovating) _2025-04-08 · Luis Resola · ADTECH GEEK_ Subscriptions and the Challenge of Engaging Young Audiences ## [Digital Media LATAM 2025: The Future of Journalism in a Digital World](https://adtechgeek.substack.com/p/digital-media-latam-2025-the-future) _2025-04-08 · Luis Resola · ADTECH GEEK_ Latin America's Press is Struggling Amid Political and Economic Challenges