This Week in Footwear: adidas and Arte Antwerp, Reebok's DiJonai Carrington, Stone Island's Rome flagship, NBA WNBA TikTok deal, Malbon and Markarian Padel Collab

Brands leaned on athlete storytelling and cultural context as much as product specs to move footwear this week. The signals point to retail and sport blurring into one continuous strategy.