# ad lessons (audio feeds) — RSS Amplifier Recent posts from the 1 feeds in the RSS Amplifier directory that cover ad lessons. Page: Feed: --- ## [Should Brands Use Specialist Recruiters for Amazon Roles?](https://podcasters.spotify.com/pod/show/george-barnett-reid/episodes/Should-Brands-Use-Specialist-Recruiters-for-Amazon-Roles-e3kqc5e) _2026-06-15 · It's Always Day One · It's Always Day One_ Why the Recruitment Model Is Broken (And What We're Doing About It) Overview In this season opener, George digs into a real conversation with a friend who's trying to hire an Amazon Operations Manager — and uses it to expose a fundamental flaw in how traditional recruitment is structured. The incentives are pointing in the wrong direction, and it's costing brands more than they realise. What We… [Listen](https://anchor.fm/s/ff0d11c8/podcast/play/121499246/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-15%2Fdfcdbb37-a66b-33df-6f7d-116c19a7f2d9.m4a) ## [Should you be making Amazon PPC manager hiring decisions?](https://podcasters.spotify.com/pod/show/george-barnett-reid/episodes/Should-you-be-making-Amazon-PPC-manager-hiring-decisions-e39r0nj) _2025-10-21 · It's Always Day One · It's Always Day One_ We reject more candidates every week than most brands/agencies will reject in a year of hiring for this role. It's safe to assume that if someone does just 2 things every day - 1) manage 8-figure ad accounts and 2) recruit senior Amazon PPC managers - then they'll be better at hiring for that role than most of the population. They'll be better than you, the $250k/mo brand owner who's not truly… [Listen](https://anchor.fm/s/ff0d11c8/podcast/play/109985971/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-9-21%2F409670314-44100-2-e512ae820c021.mp3) ## [How Do You Track Keyword Ranking and Why](https://podcasters.spotify.com/pod/show/george-barnett-reid/episodes/How-Do-You-Track-Keyword-Ranking-and-Why-e2shids) _2024-12-19 · It's Always Day One · It's Always Day One_ How Will Sponsored TV Impact Amazon Advertising Chapters 00:00 The Rise of Sponsored TV in Advertising 02:57 Understanding the Target Audience for Sponsored TV 04:29 Evaluating Performance and ROI of Sponsored TV Takeaways Sponsored TV ads have shown high efficiency since their launch. Video completion rates for Sponsored TV are impressively high at 98%. Sellers should prioritize Sponsored TV for… [Listen](https://anchor.fm/s/ff0d11c8/podcast/play/96044924/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-11-19%2F391826745-44100-2-9830661de257c.mp3) ## [Frequent Mistakes We Uncover in Advertising Audits (Dec 11, 2024)](https://podcasters.spotify.com/pod/show/george-barnett-reid/episodes/Frequent-Mistakes-We-Uncover-in-Advertising-Audits-Dec-11--2024-e2sghj6) _2024-12-11 · It's Always Day One · It's Always Day One_ This podcast highlights the key pitfalls brands face in Amazon Advertising and how to address them for better performance and ROI. It emphasizes the importance of defensive strategies, well-structured campaigns, and leveraging diverse ad types. By avoiding these common mistakes and iterating consistently, brands can unlock growth and maximize their ad spend on Amazon.RESOURCESRead our News… [Listen](https://anchor.fm/s/ff0d11c8/podcast/play/96011302/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-11-18%2F391783743-44100-1-de01a6463d47ee98.mp3) ## [Effective Steps to reduce Wasted Ad spend (8 Nov, 2024)](https://podcasters.spotify.com/pod/show/george-barnett-reid/episodes/Effective-Steps-to-reduce-Wasted-Ad-spend-8-Nov--2024-e2sghj8) _2024-11-08 · It's Always Day One · It's Always Day One_ In this conversation, Himanshu Verma and Prem Gupta delve into the concept of wasted spend in marketing, emphasizing the importance of defining goals and metrics for success.They discuss how keyword relevance plays a critical role in optimizing ad spend and achieving better marketing outcomes.The dialogue highlights the need for a strategic approach to spending, where not all expenditures without… [Listen](https://anchor.fm/s/ff0d11c8/podcast/play/96011304/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-11-18%2F391783748-44100-1-cd34b8414aca8ea6.mp3) ## [Mastering Video Ads: Split Testing, Engagement, and ROI (Oct 18, 2024)](https://podcasters.spotify.com/pod/show/george-barnett-reid/episodes/Mastering-Video-Ads-Split-Testing--Engagement--and-ROI-Oct-18--2024-e2sghmu) _2024-10-18 · It's Always Day One · It's Always Day One_ In this episode, we discuss the significance of video ads on Amazon, emphasizing their ability to enhance engagement and improve returns on ad spend.We also explore various strategies for creating effective video content, the importance of split testing, and the latest trends in video advertising.The conversation highlights best practices for maximizing CTR and the necessity of data-driven… [Listen](https://anchor.fm/s/ff0d11c8/podcast/play/96011422/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-11-18%2F391783846-44100-1-964d9a90c1c18991.mp3) ## [Amazon Week 41 - 2024](https://podcasters.spotify.com/pod/show/george-barnett-reid/episodes/Amazon-Week-41---2024-e2sghj3) _2024-10-09 · It's Always Day One · It's Always Day One_ In this episode of Amazon Week, we dive into the latest Amazon developments that every seller needs to know. We start with a case study showing how data-driven ad strategies turned stagnant 5% growth into a 121% increase in just five months. Plus, it's your last chance to join our Amazon video advertising webinar on October 10th—don’t miss out on templates and training to up your video ad game.We… [Listen](https://anchor.fm/s/ff0d11c8/podcast/play/96011299/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-11-18%2F391783746-44100-1-12ef7d8d36418056.mp3) ## [Mastering Budget Optimization in PPC (26 Sep, 2024)](https://podcasters.spotify.com/pod/show/george-barnett-reid/episodes/Mastering-Budget-Optimization-in-PPC-26-Sep--2024-e2sghk7) _2024-09-26 · It's Always Day One · It's Always Day One_ In this episode, Himanshu and Prem discuss the intricacies of budget optimization in PPC advertising, delving into the importance of strategic budget allocation, the significance of ad type level budgeting, and the utility of budget rules.Common mistakes in budgeting practices are also addressed, providing with valuable insights into optimizing the advertising strategies for better… [Listen](https://anchor.fm/s/ff0d11c8/podcast/play/96011335/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-11-18%2F391783768-44100-1-7a9b244b8b5adef1.mp3) ## [Amazon Week 39 - 2024](https://podcasters.spotify.com/pod/show/george-barnett-reid/episodes/Amazon-Week-39---2024-e2sghj4) _2024-09-25 · It's Always Day One · It's Always Day One_ In this week’s episode of Amazon Week, we explore the latest innovations that are set to change the game for Amazon sellers in 2024. From Amazon’s introduction of AI assistant Amelia for independent sellers to the launch of the Veeqo Profit Analyzer, we break down how these tools can streamline your operations and boost your profits.We’ll also discuss Amazon’s partnership with PayPal, the extended… [Listen](https://anchor.fm/s/ff0d11c8/podcast/play/96011300/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-11-18%2F391783750-44100-1-9ca641201ee24f8a.mp3) ## [Transcript-Driven Stock Discovery (Sponsored)](https://crawlproof.com/a/hYcNk0AXtXrp) _2024-09-25 · **Sponsored**_ Ranked, evidence-backed watchlists from indexed executive transcripts for 1–2 quarter horizons ## [Amazon Advertising Strategies: Campaign Structures](https://podcasters.spotify.com/pod/show/george-barnett-reid/episodes/Amazon-Advertising-Strategies-Campaign-Structures-e2sghn1) _2024-09-19 · It's Always Day One · It's Always Day One_ In this episode, we dive deep into one of the most critical aspects of Amazon Advertising—campaign structure. George breaks down why having a clear, organized ad structure is essential for scaling your business and boosting ROI. From segregating individual product campaigns to managing broad, phrase, and exact match types, we cover it all.We’ll talk about:How to avoid common campaign mistakes like… [Listen](https://anchor.fm/s/ff0d11c8/podcast/play/96011425/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-11-18%2F391783882-44100-1-f62f75e107e1cb31.mp3)