The Brand Age

Importance : 7 | # | pg , enshittification Paul Graham : Branding isn't merely orthogonal to good design, but opposed to it. Branding by definition has to be distinctive. But good design, like math or science, seeks the right answer, and right answers tend to converge. Branding is centrifugal; design is centripetal. Indeed it's probably a good idea not just to avoid buying brand, but to avoid…