Campaigns Are Knowledge Workers and the Tools Just Caught Up

Over the past few weeks, something shifted in the AI conversation. Claude Code, which had been available for the better part of 2025, gained the Opus 4.5 model, and developers lost their minds. Andrej Karpathy posted, “I’ve never felt this much behind as a programmer” . Google engineers reported recreating months of work in hours . It’s difficult to talk about this shift without sounding like an…