Leveraging Online Brand Communities for Public Relations Outcomes in Ghana’s Music Industries: Strategies and Forms.

dc.title: Leveraging Online Brand Communities for Public Relations Outcomes in Ghana’s Music Industries: Strategies and Forms. dc.contributor.author: Dankwa-Dwamena, Abena dc.description.abstract: This study examined how artist management teams in Ghana used digital public relations to mobilise online fan communities and how such mobilisation shaped visibility, reputation, and relational…