What's Your Repeatable Format?

Alex Cooper’s media company Unwell just took its first outside investment at a $500 million valuation, on its way, Matt suspects, to making her a billionaire. It started as one person (with a co-host) talking candidly into a mic and grew into a podcast network, live events, streaming projects, consumer products, and a creative agency. Matt’s quick to say this isn’t the path most of us are on, and…