#552: How Stories Are Alive And Energize Your Brand, With Christopher Vogler

Chris Vogler, legendary story consultant and author of The Writer's Journey, joins Park Howell to reveal how the Hero's Journey is more than a Hollywood formula—it's a living, breathing blueprint for personal and brand transformation. You'll discover why wish fulfillment is at the heart of every great brand story, how to turn obstacles ("threshold guardians") into opportunities, and why stories…