#554: How Great Brand Storytelling Helps You Recruit Rockstars, With Jeff Hyman

Unlock the secret to recruiting top talent with storytelling! In this episode, Park Howell welcomes Jeff Hyman—author of "Recruit Rockstars"—to reveal how the ABT narrative framework can transform your hiring process. Discover why stories attract missionaries (not mercenaries), how to make your job postings irresistible, and the role of AI in scaling your employer brand. Whether you're an HR…