#555: Which Story Should You Tell and to Whom, With Lee Schneider

Finding the Right Story for Your Audience with Lee Schneider Are you telling your story in a way that truly connects with your best customers? Most businesses try to be everything to everyone, but the real magic happens when you focus on the 20% of your audience that delivers 80% of your results. In this episode of the Business of Story, host Park Howell welcomes Lee Schneider—founder of Red Cup…