# abm (podcasts) — RSS Amplifier Recent posts from the 3 feeds in the RSS Amplifier directory that cover abm. Page: Feed: --- ## [What is Gartner’s Prediction on AI and Job Market with Neal Woolrich](https://xgrowth.com.au/podcast/what-is-gartners-prediction-on-ai-and-job-market-with-neal-woolrich/) _2026-08-13 · APAC's B2B Growth Podcast_ AI isn't just changing individual jobs, it's changing the shape of the org chart itself. In this episode, Neal Woolrich, Director in Gartner's Human Resources Advisory practice, joins Shahin to unpack whether the traditional "pyramid" structure is giving way to a "diamond" with fewer entry-level roles, and what that means for the next generation of managers. Neal cuts through the noise around… [Listen](https://p.podderapp.com/1005048904/downloads.pod.co/85887ca3-ed14-43eb-9f7b-ea990359fa1b/d06d86de-8594-4f17-93f5-a4abd884752c.mp3) ## [Building a Go to Market Hub That Connects Sales, Marketing and Customer Success with Ronan Bray](https://xgrowth.com.au/podcast/building-a-go-to-market-hub-that-connects-sales-marketing-and-customer-success-with-ronan-bray/) _2026-07-30 · APAC's B2B Growth Podcast_ What happens when a marketing leader goes all in on AI, not just for himself, but for his entire team? Ronan Bray, Head of Marketing & Growth at Cloud Assess, joins the podcast to unpack exactly that. From a two week Christmas break spent teaching himself to build apps, to rolling out a fully connected go to market platform that pulls live data from HubSpot, Google Search Console, and Notion,… [Listen](https://p.podderapp.com/1005048904/downloads.pod.co/85887ca3-ed14-43eb-9f7b-ea990359fa1b/4894b07b-c305-4eaa-b84f-56c775276a77.mp3) ## [The Partner Marketing Playbook Nobody Talks About with Jordana Sunderland](https://xgrowth.com.au/podcast/the-partner-marketing-playbook-nobody-talks-about-with-jordana-sunderland/) _2026-07-16 · APAC's B2B Growth Podcast_ Most B2B marketers treat partners like a sales channel. Jordana Sunderland says that's the core mistake. In this episode, Jordana, Director of Integrated Marketing for the Pacific Zone at Schneider Electric, joins Shahin to unpack what genuine partner marketing looks like and why so many companies get it fundamentally wrong. From her early career marketing pharmaceuticals to her current work… [Listen](https://p.podderapp.com/1005048904/downloads.pod.co/85887ca3-ed14-43eb-9f7b-ea990359fa1b/2f17a66a-eff9-443a-9710-d486fb3d656f.mp3) ## [How to fix your GTM playbook without starting a revolution with Andrei Zinkevich](https://xgrowth.com.au/podcast/how-to-fix-your-gtm-playbook-without-starting-a-revolution-with-andrei-zinkevich/) _2026-07-02 · APAC's B2B Growth Podcast_ The CMO role has never been harder. Trust from leadership sits at around 30%, average tenure has dropped to 16–18 months, and budgets keep getting cut while pressure mounts to "bolt on AI" without any strategy in place. But is this a people problem, or a playbook problem? Andrei Zinkevich, co-founder of Fullfunnel.io, argues it is firmly the latter. In this episode, he and host Shahin Hoda tear… [Listen](https://p.podderapp.com/1005048904/downloads.pod.co/85887ca3-ed14-43eb-9f7b-ea990359fa1b/82bd91c7-77db-4ba1-9118-2e982a941dfd.mp3) ## [How to Fix the Marketing to Sales Handover Before Your Leads Go Cold with Nishi Seth](https://xgrowth.com.au/podcast/how-to-fix-the-marketing-to-sales-handover-before-your-leads-go-cold-with-nishi-seth/) _2026-06-18 · APAC's B2B Growth Podcast_ What happens to all those leads marketing works so hard to generate? More often than not, they go cold. According to Nishi Seth, Industry & Solutions Marketing Lead for Google Cloud APAC, this isn't a niche problem. It's one of the most persistent challenges across B2B, regardless of company size or sophistication. In this episode, Shahin sits down with Nishi to unpack the real reasons leads stall… [Listen](https://p.podderapp.com/1005048904/downloads.pod.co/85887ca3-ed14-43eb-9f7b-ea990359fa1b/d96c28fa-d53c-4aa9-a23d-974d2558d384.mp3) ## [Rebroadcast:How Marketing Can Own Go-to-Market (Instead of Just Supporting Sales) with David Heyworth](https://xgrowth.com.au/podcast/rebroadcasthow-marketing-can-own-go-to-market-instead-of-just-supporting-sales-with-david-heyworth/) _2026-06-04 · APAC's B2B Growth Podcast_ Too many B2B marketing teams are still talking leads when they should be talking revenue. In this episode, Shahin sits down with David Heyworth, GTM advisor and former Head of Marketing at Vocus, to unpack what it really takes to drive commercial outcomes in the second half of 2025. From ditching MQL vanity metrics to building genuine alignment with sales, finance, and product, David brings… [Listen](https://p.podderapp.com/1005048904/downloads.pod.co/85887ca3-ed14-43eb-9f7b-ea990359fa1b/ed690934-23c2-4a62-94d5-2b126f591855.mp3) ## ABM From a Product Marketer's Perspective - A Conversation with Rob Young _2026-05-21 · ABM Done Right - A Personal ABM Podcast_ Send us Fan Mail Rob Young, CMO of LockThreat GRC and Founder of MarketingHQ, recently joined Eric Gruber on the ABM Done Right Podcast to discuss how the teams are approaching brand and demand with ABM in mind, what ABM is from the perspective of a product marketer, how most ABM programs are nothing more than targeted demand gen, and the content that's needed in the post-pipeline to move accounts… [Listen](https://www.buzzsprout.com/1162967/episodes/19219431-abm-from-a-product-marketer-s-perspective-a-conversation-with-rob-young.mp3) ## [IBM's AI Marketing Journey from Experimentation to Intentional Execution with Craig Mills](https://xgrowth.com.au/podcast/ibms-ai-marketing-journey-from-experimentation-to-intentional-execution-with-craig-mills/) _2026-05-21 · APAC's B2B Growth Podcast_ What does it actually look like to roll out AI at enterprise scale inside one of the world's most recognisable technology companies? Craig Mills, APAC Head of Demand Generation and AI Marketing Transformation Lead at IBM, shares the real story: the internal lockdowns, the false starts, the springtime of ideas that fizzled, and the hard-won clarity that followed. Craig walks through IBM's shift… [Listen](https://p.podderapp.com/1005048904/downloads.pod.co/85887ca3-ed14-43eb-9f7b-ea990359fa1b/0d437bbf-9c3e-4c1b-b8b3-3a4885b0e861.mp3) ## Sloan Newman on the Strategic ICP and Other ABM Hot Topics _2026-05-07 · ABM Done Right - A Personal ABM Podcast_ Send us Fan Mail On this episode of the ABM Done Right Podcast, Sloan Newman (North American ABM Leader at NTT Data and author of "The Relationship Revolution) joins Eric Gruber (CEO of Personal ABM) to discuss: 1. The strategic ICP - Why it's important, how it's different from the traditional ICP, how Sloan built the strategic ICP for NTT Data, what he looked at to build it, and how the strategic… [Listen](https://www.buzzsprout.com/1162967/episodes/19111413-sloan-newman-on-the-strategic-icp-and-other-abm-hot-topics.mp3) ## [How to Build a Marketing Team for the AI Era with Cameron Partridge](https://xgrowth.com.au/podcast/how-to-build-a-marketing-team-for-the-ai-era-with-cameron-partridge/) _2026-05-07 · APAC's B2B Growth Podcast_ AI has made marketing easier to produce - but harder to win. That's the sharp framing Cameron Partridge, Chief Growth Officer at Humanforce, brings to this conversation. Drawing on nearly a decade in the US, including a front-row seat to the AI boom at Invisible Technologies, working directly with OpenAI, Meta, Google, and Microsoft on AI training, Cameron delivers one of the most grounded takes… [Listen](https://p.podderapp.com/1005048904/downloads.pod.co/85887ca3-ed14-43eb-9f7b-ea990359fa1b/55114f79-34e3-4ca6-8754-66706e88e595.mp3) ## [Retro Grid Dungeon Crawler (Sponsored)](https://crawlproof.com/a/ExtXNkoVjz5y) _2026-05-07 · **Sponsored**_ Retro grid movement with first-person combat, loot and skill-tree progression. ## [Unveiling the 2026 ABM Pulse: What's Changed in APAC Over the Last Two Years](https://xgrowth.com.au/podcast/unveiling-the-2026-abm-benchmark-whats-changed-in-apac-over-the-last-two-years/) _2026-04-23 · APAC's B2B Growth Podcast_ See the results: https://xgrowth.com.au/reports/abm-pulse/ ABM is evolving fast in APAC, and xGrowth has the data to prove it. In this episode, Shahin Hoda and Alexander Hipwell unpack the findings from xGrowth's latest ABM Pulse benchmark , based on responses from 93 B2B marketers actively running ABM programs across the region. From a dramatic shift away from one-to-few programs to AI quietly… [Listen](https://p.podderapp.com/1005048904/downloads.pod.co/85887ca3-ed14-43eb-9f7b-ea990359fa1b/79563ebb-1bee-44b1-a51d-b377ce050520.mp3) ## [Rebroadcast: Building Global Marketing from APAC: Lessons from Airwallex with Jon Stona](https://pod.co/growthcolony/jon-stona-2) _2026-04-09 · APAC's B2B Growth Podcast_ Running a global marketing function from APAC sounds like a logistical headache. For Jon Stona, VP of Global Marketing at Airwallex, it's a deliberate competitive advantage. In this episode, Jon unpacks how one of the world's fastest-growing fintechs has architected a marketing org that's globally consistent yet locally authentic - spanning Singapore, San Francisco, London, and regional hubs… [Listen](https://p.podderapp.com/1005048904/downloads.pod.co/85887ca3-ed14-43eb-9f7b-ea990359fa1b/ecee847d-3098-44d1-aaa6-c0c8bae66a3a.mp3) ## How to Apoproach ABM When You're in IT Services or an Integrator _2026-04-01 · ABM Done Right - A Personal ABM Podcast_ Send us Fan Mail Due to the nature of the business, sales cycle time, and how teams buy, when you are in IT services, or you're an integrator, you need to approach ABM differently than if you were a SaaS company. In this podcast episode, Eric Gruber (CEO of Personal ABM) and David Myer of Clarify (a 1:1 ABM firm that focuses on getting strategic enterprise accounts to the pipeline while Personal… [Listen](https://www.buzzsprout.com/1162967/episodes/18933981-how-to-apoproach-abm-when-you-re-in-it-services-or-an-integrator.mp3) ## How Spreedly Is Changing Their GTM to Engage, Land and Expand Enterprise Accounts _2026-03-24 · ABM Done Right - A Personal ABM Podcast_ Send us Fan Mail In this podcast episode. Eric Gruber (CEO of Personal ABM) and Pamela Velentzas (VP of Marketing at Spreedly) discuss: 1. Why does a strategic account-based enterprise sales and marketing approach require a completely different GTM than the GTM for SMB? 2. The sales/marketing foundation that needs to be built from a brand, demand, land, and expand perspective before you can… [Listen](https://www.buzzsprout.com/1162967/episodes/18798861-how-spreedly-is-changing-their-gtm-to-engage-land-and-expand-enterprise-accounts.mp3) ## How Marketing Was a Tax at Skillsoft - and the Changes The Organization is Making to Drive Enterprise Growth _2026-03-19 · ABM Done Right - A Personal ABM Podcast_ Send us Fan Mail In this podcast episode, Mike Randall (Head of Enterprise Marketing at Skillsoft and former demand gen leader at JLL and Red Hat) mentioned that leadership, sales, and other parts of the organization thought that they were being taxed by marketing. The budget was being taken by marketing programs that would only drive account awareness and build a pipeline that, in most cases,… [Listen](https://www.buzzsprout.com/1162967/episodes/18768794-how-marketing-was-a-tax-at-skillsoft-and-the-changes-the-organization-is-making-to-drive-enterprise-growth.mp3) ## AI Thought Leadership: What's Missing and What Works _2026-03-17 · Lay of the Brand_ When AI puts out generic surface level content, it doesn't build credibility and it doesn't sound like an actual person. And it absolutely doesn't deliver fresh ideas. So it's not really thought leadership. It's just more words. So what can marketers do? Well, that's why we're talking with Raj Khera, CEO of Make Media, to talk about why thought leadership, especially AI-generated content, misses… [Listen](https://www.buzzsprout.com/274294/episodes/18855566-ai-thought-leadership-what-s-missing-and-what-works.mp3) ## How GTM Teams Lack Strategic Clarity, Customer Understanding and Human Interpretation That's Needed for ABM _2026-02-02 · ABM Done Right - A Personal ABM Podcast_ Send us Fan Mail Eve Chen, CEO of Growth Engine and Fractional CMO for Tech Companies, joined Eric Gruber on the ABM Done Right Podcast to discuss: 1. How GTM teams and organizations lack the strategic clarity that's needed for ABM. 2. How most GTM teams do not understand their customers enough - even the ones that think they nailed their ICP. You'll learn about the 5 levels of customer maturity… [Listen](https://www.buzzsprout.com/1162967/episodes/18609931-how-gtm-teams-lack-strategic-clarity-customer-understanding-and-human-interpretation-that-s-needed-for-abm.mp3) ## Why Carlos Araujo Says Swapcard Is NOT Doing ABM _2026-01-27 · ABM Done Right - A Personal ABM Podcast_ Send us Fan Mail In this episode of the ABM Done Right Podcast, Eric Gruber (CEO of Personal ABM) and Carlos Araujo (VP of Marketing at Swapcard) discuss the difference between what ABM should be -- and what's being done today by most companies. Now Carlos built and executed ABM programs at his previous companies. You'll hear what he's doing today at Swapcard and why he says Swapcard is not doing… [Listen](https://www.buzzsprout.com/1162967/episodes/18573463-why-carlos-araujo-says-swapcard-is-not-doing-abm.mp3) ## Matt Hummel at Pipeline360 on Why Marketing Needs to Focus More on Post-Pipeline Than Driving Pipeline _2026-01-13 · ABM Done Right - A Personal ABM Podcast_ Send us Fan Mail While CMOs, VPs of marketing, and others are concerned that deals are stalling in the mid-funnel and last-mile nurture, they continue not to invest in it. In fact, when Eric Gruber, CEO of Personal ABM, talked to Matt Hummel from Pipeline360 (the guest for this episode), Matt mentioned that he had just spoken with a CMO customer of his on this exact topic. Now, the Pipeline360… [Listen](https://www.buzzsprout.com/1162967/episodes/18475581-matt-hummel-at-pipeline360-on-why-marketing-needs-to-focus-more-on-post-pipeline-than-driving-pipeline.mp3) ## Next-level analyst relations _2026-01-13 · Lay of the Brand_ A new Sapio Research report finds that 92 percent of decision-makers say analysts directly shape their opinions on vendors and solutions. So how do you make analyst relations an effective part of your strategy? And what do they really want from you? To find out the secrets to powerful analyst relations, host Peter Jacobs talks with Melinda Marks, Practice Director for Cybersecurity at Omdia;… [Listen](https://www.buzzsprout.com/274294/episodes/18475744-next-level-analyst-relations.mp3) ## [100,000 Bonus Points Await You (Sponsored)](https://crawlproof.com/a/ot4x9Bfj07ab) _2026-01-13 · **Sponsored**_ Earn 100,000 bonus points after spending $5,000 in the first 3 months. ## How ABM for Services is Different from ABM for SaaS _2026-01-08 · ABM Done Right - A Personal ABM Podcast_ Send us Fan Mail In this episode of the ABM Done Right Podcast, Peter Mikael at Globant joined Eric Gruber (CEO of Personal ABM to discuss: 1. The foundation building that's necessary before you do ABM for services. 2. How execution of ABM for services differ when it comes to new customer acquisition 3: How execution of ABM for services differ when it comes to account retention and expansion [Listen](https://www.buzzsprout.com/1162967/episodes/18469535-how-abm-for-services-is-different-from-abm-for-saas.mp3) ## How ABM Equals "Almost But Meh" for Most ABM Programs _2025-10-21 · ABM Done Right - A Personal ABM Podcast_ Send us Fan Mail The guest on this ABM Done Right Podcast mentioned on LinkedIn recently that in many cases ABM = Almost But Meh. 𝐆𝐨𝐢𝐧𝐠 ‘𝐚𝐥𝐥 𝐢𝐧’ 𝐨𝐧 𝐀𝐁𝐌 𝐢𝐬𝐧’𝐭 𝐫𝐢𝐬𝐤𝐲. 𝐆𝐨𝐢𝐧𝐠 𝐡𝐚𝐥𝐟𝐰𝐚𝐲 𝐢𝐬. He also said that - Most teams say they “do ABM.” What they really mean is they run a few ads to a named account list, and call it strategy. That’s not Account-Based Marketing.… [Listen](https://www.buzzsprout.com/1162967/episodes/18017948-how-abm-equals-almost-but-meh-for-most-abm-programs.mp3) ## The secrets of cyber influencer marketing - Part 2 _2025-08-20 · Lay of the Brand_ Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your campaign goals. Now we're uncovering how to measure, maximize, and maintain an influencer program that actually gives you the results you're looking for. Once again, our guests are Michelle Schafer, a Merritt Group partner who heads the agency's… [Listen](https://www.buzzsprout.com/274294/episodes/17626398-the-secrets-of-cyber-influencer-marketing-part-2.mp3) ## The secrets of cyber influencer marketing - Part 1 _2025-07-23 · Lay of the Brand_ Influencers are having a huge impact on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influencers could create terrific results, but that’s not guaranteed. It's a strategy that's so big, we've made this discussion a two-part series. And we're talking with 3 experts in cyber influencer marketing and PR: \* Michelle Schafer, a Merritt Group… [Listen](https://www.buzzsprout.com/274294/episodes/17521462-the-secrets-of-cyber-influencer-marketing-part-1.mp3) ## Navigating the fractured customer journey w/Pat Barrett, Unison _2025-06-17 · Lay of the Brand_ Today's buyers jump around throughout the decision process, loop in new stakeholders midstream, and often do months of research before ever speaking to sales. So why are so many marketing strategies still built around a linear sales funnel? That's why we're talking with Unison's Pat Barrett to unpack the messy reality of the modern buyer journey and uncover how you can navigate the new, fractured… [Listen](https://www.buzzsprout.com/274294/episodes/17345550-navigating-the-fractured-customer-journey-w-pat-barrett-unison.mp3) ## B2G success in a DOGE environment with guest Brian Chidester _2025-03-25 · Lay of the Brand_ In this episode of Lay of the Brand , host Peter Jacobs is joined by Brian Chidester, Head of Global Strategy and Innovation for Public Sector at Adobe and host of The Government Huddle podcast. With government agencies facing mounting pressure to operate more efficiently while staying mission-aligned, they uncover steps B2G companies can take right now to stay relevant. This conversation… [Listen](https://www.buzzsprout.com/274294/episodes/16828914-b2g-success-in-a-doge-environment-with-guest-brian-chidester.mp3) ## Cybersecurity marketing — what's working and what's coming next w/Gianna Whitver and Michelle Shafer _2024-12-03 · Lay of the Brand_ Reaching CISOs has never been easy, but with different channels coming to the forefront and a barrage of AI-powered threats (and solutions) to contend with, how to engage that audience is trickier than ever. On this episode, Gianna Whitver, CEO of the Cybersecurity Marketing Society, and Merritt Group's cybersecurity lead Michelle Shafer, spell out where to focus your efforts now and in the year… [Listen](https://www.buzzsprout.com/274294/episodes/16180638-cybersecurity-marketing-what-s-working-and-what-s-coming-next-w-gianna-whitver-and-michelle-shafer.mp3) ## B2B Influencer Marketing with Samsung's Nidhi Mehta _2024-10-28 · Lay of the Brand_ In this episode of Lay of the Brand , host Peter Jacobs talks with Nidhi Mehta, the Social and Influencer Lead at Samsung Electronics America, to unravel how influencer marketing is no longer just for B2C brands. Nidhi shares actionable insights into how B2B brands can use influencer partnerships to tell more compelling stories, create emotional connections, and drive awareness and sales—even in… [Listen](https://www.buzzsprout.com/274294/episodes/15953705-b2b-influencer-marketing-with-samsung-s-nidhi-mehta.mp3) ## B2G Marketing: Creating End of FY24 Impact with Mark Amtower _2024-08-28 · Lay of the Brand_ The end of the federal government's FY gets everyone scrambling to deliver proposals, but marketing still has a lot to do. That's why we asked Mark Amtower, the godfather of federal marketing, for his insights on what to do now -- and what to focus on going forward. Not that he has an opinion. [Listen](https://www.buzzsprout.com/274294/episodes/15618937-b2g-marketing-creating-end-of-fy24-impact-with-mark-amtower.mp3)