How Spreedly Is Changing Their GTM to Engage, Land and Expand Enterprise Accounts

Send us Fan Mail In this podcast episode. Eric Gruber (CEO of Personal ABM) and Pamela Velentzas (VP of Marketing at Spreedly) discuss: 1. Why does a strategic account-based enterprise sales and marketing approach require a completely different GTM than the GTM for SMB? 2. The sales/marketing foundation that needs to be built from a brand, demand, land, and expand perspective before you can…