ABM From a Product Marketer's Perspective - A Conversation with Rob Young

Send us Fan Mail Rob Young, CMO of LockThreat GRC and Founder of MarketingHQ, recently joined Eric Gruber on the ABM Done Right Podcast to discuss how the teams are approaching brand and demand with ABM in mind, what ABM is from the perspective of a product marketer, how most ABM programs are nothing more than targeted demand gen, and the content that's needed in the post-pipeline to move accounts…