Matt Hummel at Pipeline360 on Why Marketing Needs to Focus More on Post-Pipeline Than Driving Pipeline

Send us Fan Mail While CMOs, VPs of marketing, and others are concerned that deals are stalling in the mid-funnel and last-mile nurture, they continue not to invest in it. In fact, when Eric Gruber, CEO of Personal ABM, talked to Matt Hummel from Pipeline360 (the guest for this episode), Matt mentioned that he had just spoken with a CMO customer of his on this exact topic. Now, the Pipeline360…