IKEA’s web fonts

For the longest time, if you mentioned IKEA to a designer they’d say the word Futura. We’d used the Futura font since only a few years after the company was founded — the first use I can find is in the 1954 catalogue — and it had become pretty synonymous with our branding. This all changed however in 2010. As Futura was only a default installed font on Macs, our digital branding was lagging behind…