# àlex (audio feeds) — RSS Amplifier Recent posts from the 1 feeds in the RSS Amplifier directory that cover àlex. Page: Feed: --- ## [4 mistakes that didn't kill our company | Building MarsBased](https://podcast.marsbased.com/) _2026-08-18 · MarsBased podcast - Life on Mars_ Building a bootstrapped software consultancy comes with unique challenges, unexpected financial gaps, and hard-learned lessons. In this episode of the Building MarsBased series, Àlex Rodríguez Bacardit examines four significant errors that could have derailed the company but didn't. Most startups operate on a razor's edge, but MarsBased was built on financial independence and optionality, allowing… [Listen](https://www.buzzsprout.com/1089212/episodes/19657116-4-mistakes-that-didn-t-kill-our-company-building-marsbased.mp3) ## Why 94% of Companies Fail at AI ROI | Sven Peters (Atlassian) _2026-08-04 · MarsBased podcast - Life on Mars_ Only 6% of companies see a real Return on Investment from AI. The rest buy licenses, burn through tokens, and confuse faster individual coding with actual business value. Speeding up an individual developer is meaningless if team workflows and PR reviews stay completely unchanged. On the MarsBased podcast, Àlex Rodríguez Bacardit joins Sven Peters, AI Evangelist at Atlassian, to tackle why most… [Listen](https://www.buzzsprout.com/1089212/episodes/19556513-why-94-of-companies-fail-at-ai-roi-sven-peters-atlassian.mp3) ## [I fired a huge-name client to protect my team | Adarsh Pandit](https://marsbased.com/) _2026-07-29 · MarsBased podcast - Life on Mars_ Adarsh Pandit (founder of Cylinder Digital, ex-Thoughtbot, ex-McKinsey) met Àlex 12 years ago in San Francisco when MarsBased was just getting off the ground. They catch up on a decade of building software agencies, navigating career shifts, and managing team dynamics. Adarsh shares the story behind firing a high-profile client who was verbally abusing his team, the panic of dropping a production… [Listen](https://www.buzzsprout.com/1089212/episodes/19568553-i-fired-a-huge-name-client-to-protect-my-team-adarsh-pandit.mp3) ## [Why SEO isn't enough anymore: The rise of GEO with Clemens Rychlik](https://marsbased.com/) _2026-07-21 · MarsBased podcast - Life on Mars_ Is traditional SEO officially dead, or has search simply evolved? In this episode of "Why SEO isn't enough anymore: The rise of GEO", hosted by Àlex Rodríguez Bacardit, Clemens Rychlik from Hello Operator joins the show to examine the seismic shift away from Google's Page 1 and into AI interfaces like ChatGPT, Claude, and Perplexity. Together, they explore why customer decisions and conversions… [Listen](https://www.buzzsprout.com/1089212/episodes/19524882-why-seo-isn-t-enough-anymore-the-rise-of-geo-with-clemens-rychlik.mp3) ## [From non-technical founder to CPTO: Road to CTO with Jennifer Woodard](https://podcast.marsbased.com/) _2026-07-07 · MarsBased podcast - Life on Mars_ In this episode of Road to CTO, Jennifer Woodard shares her remarkable journey from founding a startup as a non-technical leader to becoming the CPTO of an AI-native company. Jennifer breaks down the reality of earning technical credibility, the importance of European AI sovereignty, and why the "imposter syndrome" is a constant companion even for established experts. We also discuss the shifting… [Listen](https://www.buzzsprout.com/1089212/episodes/19457635-from-non-technical-founder-to-cpto-road-to-cto-with-jennifer-woodard.mp3) ## [How standardizing AI boosted our dev efficiency up to 50% | Building MarsBased](https://podcast.marsbased.com/) _2026-06-16 · MarsBased podcast - Life on Mars_ Welcome back to another episode of Building MarsBased, the series where we share the completely transparent reality of how we have built our development agency since 2014. In this episode, we pull back the curtain on our 18-month journey of adopting Artificial Intelligence within our web and mobile development workflows. The rapid evolution of large language models has completely transformed the… [Listen](https://www.buzzsprout.com/1089212/episodes/19355165-how-standardizing-ai-boosted-our-dev-efficiency-up-to-50-building-marsbased.mp3) ## [Why the AI slop problem is getting worse | David Okuniev (Typeform co-founder)](https://podcast.marsbased.com/) _2026-05-26 · MarsBased podcast - Life on Mars_ The AI slop problem is getting worse. AI can crank out code, decks, and landing pages in minutes, but somehow everything starts to look exactly the same. That sameness is not just an aesthetic problem; it is a trust problem. I sit down with David Okuniev (Founder of Typeform and Supercut) to unpack what “taste” really means when anyone can one-shot a product, and why people still crave signals of… [Listen](https://www.buzzsprout.com/1089212/episodes/19241143-why-the-ai-slop-problem-is-getting-worse-david-okuniev-typeform-co-founder.mp3) ## Why I left big tech to build again: The reality of being a founder _2026-05-12 · MarsBased podcast - Life on Mars_ What is the real difference between a CTO and a VP of Engineering? How do you build a technical team from scratch in a non-tech company? In this Road to CTO episode of the MarsBased podcast, we sit down with Emma Burrows (Ex-Google, Ex-Stripe) to talk about her incredible career path. From her time at Google to leading as CTO at Stripe Payments UK and her current jump into the founder world with… [Listen](https://www.buzzsprout.com/1089212/episodes/19163834-why-i-left-big-tech-to-build-again-the-reality-of-being-a-founder.mp3) ## [100x faster every 6 months: Linus Ekenstam on the future of AI](https://podcast.marsbased.com/) _2026-04-07 · MarsBased podcast - Life on Mars_ The tech landscape is shifting under our feet. In this episode of Life on Mars, our CEO Àlex Rodríguez Bacardit sits down with Linus Ekenstam to discuss the 100x era, a world where technology becomes 100x faster and cheaper every 6 to 12 months. Linus breaks down why the ability to write code has moved from a competitive advantage to a basic commodity. He warns that if you are 100% dependent on a… [Listen](https://www.buzzsprout.com/1089212/episodes/18975244-100x-faster-every-6-months-linus-ekenstam-on-the-future-of-ai.mp3) ## [Accept your Doppler invite (Sponsored)](https://crawlproof.com/a/lXkxShFQjgZt) _2026-04-07 · **Sponsored**_ Create your Doppler account using the invite code you received. ## [Is your NDA a rookie mistake? Lessons from 12 years in tech - Building MarsBased #7](https://podcast.marsbased.com/) _2026-03-17 · MarsBased podcast - Life on Mars_ Signing a non-disclosure agreement just to have an initial coffee or hear a pitch is often the ultimate "tell" that you’re a rookie in this industry. In this episode of Building MarsBased, our CEO Àlex Rodriguez Bacardit breaks down why we stopped signing NDAs "left, right, and center" and how we transitioned into using them as a qualification tool rather than a barrier to entry. After 12 years of… [Listen](https://www.buzzsprout.com/1089212/episodes/18855764-is-your-nda-a-rookie-mistake-lessons-from-12-years-in-tech-building-marsbased-7.mp3)