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CTRL the Narrative

Tonya McKenzie is the founder of Sand & Shores, a Crisis PR and Sports Media firm. She is an international speaker and the Chair of the Los Angeles County Commission on Alcohol and Other Drugs.

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The LA Jazz Festival Fell Apart

One Journalist & Co-Founder of L.A. Material Actually Followed the Money.

Your Brand Travels With You

What Every Student Athlete Needs to Know Before Switching Schools

The Student Loan Rules Just Changed. Most Borrowers Have No Idea.

By Tonya McKenzie, Chief CTRLer | CTRL the Narrative

The WNBA Doesn't Have a Sophie Cunningham Problem. It Has a Communications Problem.

Everybody's Talking. Nobody's Communicating. The WNBA's Crisis Playbook Failure

The Athletes Getting Paid Aren't Just the Fastest. They're the Best Storytellers.

Jr. CTRLers | Week of August 10, 2026

I asked Pastor Jamaal Bernard the nepotism question directly...

37,000 members, zero elections, and Pastor Jamaal Bernard answering the question everybody's already whispering. This is how he CTRLs the Narrative!

The NCAA Created a "Forgotten Class" and a Federal Judge Just Stood Up for Them.

Why the 5-for-5 eligibility ruling is a masterclass in what happens when institutions write policy and forget the people.

THE NARRATIVE: NOT MY CHILD

THE LIE THAT IS COSTING OUR KIDS EVERYTHING

Drink Your Water. Mind Your Business. Then Come Fix Your Self-Esteem.

A chat with Dr. Donna Orlowo, Sex & Relationship Therapist

Inside the Room Where LA County Government Gets Rebuilt

Measure G. Two task force members. Two very different perspectives. One massive overhaul.