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FEEDING AND INSTRUCTIONS FOR MAKING SOURDOUGH BREAD1st Feed (Begin about 30 hours before you want to bake)Take the starter out of the fridge and feed it cold (you can also feed room temperature if you have time to wait.) 1:5:5 (this ratio will usually get about 10-12 hours before the next feed.) Place a bowl on your kitchen scale and zero it out. Mix the starter in that bowl so your jar is clean…
If you walk through your entire shopping experience as if you're a customer or prospect from before the first interaction (when a prospective customer starts searching for something you sell), it is likely you'll find something you can improve upon. As you do this, everything may be good, but try to think of ways to make it memorable. In a good way, of course!If you're a retail store owner, put…
There is one thing that I think separates good marketers from great marketers. It's actually very simple -- anyone can do it. It doesn't take a fancy education or even a whole lot of experience. All you need is a little imagination. (A bit of research helps too.)It's empathy. Put yourself in the shoes of somebody you're targeting. Speaking of shoes, we'll walk through an example as if that's what…
Recently I've been asked how to execute a marketing campaign. The answer is: There is no simple answer. Every campaign is different. In my attempt to help my friends asking for advice, I would begin to dive into several questions that I always ask myself. I thought these were simple questions because it has become second nature to me, but the reality is, it doesn't come so easy when you're not…
Before going through Agile training, the only involvement I’d had with IT departments was that of the typical non-IT employee. I submitted tickets for things that were broken, lost passwords, etc. I would work with the technical people to make something, make something work, or make something work differently, usually website- or CRM-focused. I never really understood what went into the…
London 3/20/15-3/21/15London came and went so quickly. I don't know it really even warrants a full blog post of its own. Also, things didn't quite work out as we'd planned. We'll see how this goes. At least you'll get some highlights.We arrived around 1:00 p.m. We didn't do our research because we'd I'd been to London a few times before, and we'd banked on doing a hop-on-hop-off bus tour to get an…
Edinburgh 3/18/15-3/20/15St. Patty's day didn't even exist this year in my mind. We spent the entire day on airplanes. It was a dreaded day, but necessary to get to the next, much anticipated day... March 18. The first day of our honeymoon! We arrived in Edinburgh at 6:30 a.m., without much sleep. We checked into the hotel the Ibis Southbridge. It was simple, clean and well located. It had a pod…
My grandmother is 85 years old. She’s the only grandparent I have left, and one of my favorite people on earth. She has been known to say things like, “Men – aah, I’m not interested in men – unless I found one with a lot of money, that’s got one foot in the grave and the other on a banana peel.” I was talking to her on the phone the other day when she…
As more and more social media platforms adopt hashtags, they are becoming increasingly popular – as well as increasingly annoying. In light of the hashtag mockery video by Justin Timerlake and Jimmy Fallon that recently went viral, I wanted to provide a resource on using hashtags across multiple social media platforms. Click to enlarge Hashtag 101Hashtags are words or phrases that are…
When I was in 6th grade, I read Subliminal Seduction by Wilson Bryan Key. That was the beginning of my interest in Advertising. It was the point at which I realized there is so much more behind an ad. An ad is not just an ad; it's art. There are hidden messages in advertisements and logos that we oftentimes don't see up front. With Mad Men on AMC, my interest in vintage advertisements has been…