Wentworth’s Copywriting Law
Wentworth’s copywriting law: Quality = 1 / (number of Contributors)
Tom Wentworth
Advice on tech marketing strategy and tactics.
Latest posts
Let’s Talk About “Claude”
You love it, I love it. Claude is all over my feed and I love hearing stories about marketers nerding out in Claude Code.
The Gap Between Marketing Engineers and Engineers Who Work on Marketing
I’m pretty technical for a CMO and I’ve always wanted to be an engineer. I got close as a long time sales engineer, but no one wants me writing production code.
Their Playbook Won’t Work for You
Reminder that just because it worked for Ramp or Wiz or Rippling or ElevenLabs or Clay or whatever incredibly well funded startup you admire doesn’t mean it will work for you.
Product Marketing Is the Best Marketing
Need to clear something up based on a bunch of LinkedIn posts recently:
The B2B Buying Experience With AI: What Changes?
This episode is from a recent Exit Five live session with Lindsay O’Brien (Head of Marketing & Operations, Predictiv), and Aditya Vempaty (VP of Marketing, MoEngage) and me for a real talk on how AI is completely rewiring the B2B buying journey. We got into why buyers no longer need your pretty funnel, how AI-powered research changes the sales call, and what that means for your GTM strategy.
The AI CMO
Tom Wentworth (CMO @ incident.io) is replacing himself with an AI CMO.
AI Makes the CMS More Relevant Than Ever
Here’s a podcast I recorded with Progress Software on how AI impacts content management
Vibe coding an iOS app + deploying to the App Store
Let me be clear: no one asked for this. But I’m going to walk you through how I built and published an iOS app using Claude Code, Xcode, and pure vibes. I don’t know Swift. I’ve never written a real line of Swift in my life. But I’ve now shipped four apps to the App Store, mostly by telling AI what I wanted and watching it make the magic happen. This post isn’t a tutorial in the traditional sense.…
Vibe coding for marketers
Here’s an end-to-end demo of how to vibe code a “lead magnet” using Claude Code.