
Neutral is Tone Not Undertone
Am I still talking about how the cosmetic industry uses the word "neutral"? We need a standard to talk about color and skin.
Makeup is a powerful tool, especially if you understand the "how" and "why" to application. Sprinkle in a little theory and it is magic! Let's learn.
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Am I still talking about how the cosmetic industry uses the word "neutral"? We need a standard to talk about color and skin.

Makeup artist, color analyst or enthusiast...this is the deep dive you have been looking for.

Shimmer, why are you so complicated? So much confusion on what you do and where you go. Let's start with eyes and break it down.

Makeup brands make little to no sense with their classifications and color names for foundation products. What if we had a standard that all followed? It would be great for the consumer but...

I rail on brands constantly for how they categorize their foundation ranges. They are not consistent or accurate. But there is one thing they do right, one thing that I have been doing wrong.

How do you take one makeup look and apply it to various depths of skin. Or, why we need to talk more about scale

Yep, that is right. With all of the excess we have shoved at us, the truth is that you only need a few well-intentioned things for an easy, successful complexion.

We have been so inundated with influencers that true experts have been cast aside. No longer.

I see the same mistakes over and over in makeup. From the consumer to the artist, we all seem to be copying the same problems without the awareness of what we are doing and how to fix it.

Watch now | Knowing the depth of your skin is important.