RSSAmplifier

Blog

Todd Sattersten

Publisher at Bard Press, Producing One Best-Selling Business Book At A Time

toddsattersten.comRSS feed ↗20 posts

Latest posts

20,000 Days

Today, I am 20,000 days old. On May 7th, 1985, I am 5,000 days old. I live in Twin Lakes, WI, in the same house I have lived since I was born. In one month, I will graduate from eighth grade. In two months, I will have brain surgery. On January 14, 1999, I am […]

#YEARINREVIEW 2025

In 2010, Seth Godin asked people to make a list of what they shipped. I have been doing this exercise each year since then. You can see my past #YearInReview posts here. I continue to believe this reflection is one of the most important exercises I do all year.

#YEARINREVIEW 2024

In 2010, Seth Godin asked people to make a list of what they shipped. I have been doing this exercise each year since then. You can see my past #YearInReview posts here. I continue to believe this reflection is one of the most important exercises I do all year.

#YEARINREVIEW 2023

In 2010, Seth Godin asked people to make a list of what they shipped. I have been doing this exercise each year since then. You can see my past #YearInReview posts here. I continue to believe this reflection is one of the most important exercises I do all year.

20 Years Ago Today

I started this blog on June 8, 2003. It’s kind of crazy the impact it has had on my life. It was the start of a new direction in my career, a trajectory that continues to this day. This work taught me to be a better writer. It introduced me to friends I still have […]

I’m Blogging

#YEARINREVIEW 2022

In 2010, Seth Godin asked people to make a list of what they shipped. I have been doing this exercise each year since then. You can see my past #YearInReview posts here. I continue to believe this reflection is one of the most important exercises I do all year.

I’ve Been Thinking…#23

Things I (Re)Learned While Traveling in 2022 If your flight gets canceled, you will get offered other options on that airline. You need to specifically ask them to check other airlines for more options. The passport ID card only works as identification for land and sea passages. It does not qualify for airport screenings. Notes […]

I’ve Been Thinking…#22

Happy Twosday! So, this morning I woke up and decided that I wanted to share the news about the one book coming from Bard Press in 2022. It got a little weirder when I found that my personal newsletter here is on issue #22, and as far as I can tell, the Bard Press newsletter […]

I’ve Been Thinking…#21

It’s the last day of the year on the modern calendar. I published my #YEARINREVIEW this morning, which I captured what I “shipped” this year. It is a yearly tradition that I have been doing for a decade now. I am always struck by all the things that make it onto the list. I am […]

#YEARINREVIEW 2021

In 2010, Seth Godin asked people to make a list of what they shipped. I have been doing this exercise each year since then. You can see my past #YearInReview posts here. I continue to believe this reflection is one of the most important exercises I do all year. Acquired the sales and distribution rights […]

I’ve Been Thinking…#20

A Miscellany About September Days Fall has arrived and September has been this deep mix of discovery and rediscovery. I took my first business trip and had the first client visit since the pandemic started. I officially started the next chapter of Bard Press, while moving all of our distribution to our new partner at […]

I’ve Been Thinking… #19

Thinking and walking is what I have been doing… To stay sane over the last 16 months, I started walking every day. Our house sits on one of the walking trails in southwest Portland and, not far, there is a small park that contains a tree-filled ravine. Round trip, the walk is about one and […]

I’ve Been Thinking… – #18

I have been thinking about Amazon. 1. This weekend, I was on the retailer’s website, searching for the product page for The ONE Thing. I had gotten advice earlier in the week that there was real value for publishers to add certain elements to the page, because Amazon weighed the inclusion of those elements in […]

Collected Thoughts on Pricing

I have written extensively about pricing over the years and it seemed like a good idea to pull all of that material into one place with current links. Pricing Pictures This is a 10 page visual essay on how pricing can be employed many ways and involves decision beyond how much something costs. This essay […]

#YEARINREVIEW 2020

In 2010, Seth Godin asked people to make a list of what they shipped. I have been doing this exercise each year since then. You can see my past #YearInReview posts here. Given how easy it is to feel like 2020 was a lost year, I feel an activity like this is more important than […]

The Best Business Books of 2020

You might not believe it, but there were some great business books this year. And you probably missed them, distracted by the crazed year that was 2020. Let me talk about it in two parts : Part I Like last year, I worked with Marker on Medium and did a meta-analysis of best of business […]

I’ve Been Thinking… – #17

Today, I am 18,000 days old. I don’t remember exactly what caused me to calculate this. I vaguely remember a “How To Survive 2020” article from early in the summer and its encouragement to shorten the timeframe you were focused on. The pandemic has shown how foolish we are in thinking we know what will […]

The Nature Preserve – An Unofficial Game Campaign for Wingspan

Welcome to the landing page for The Nature Preserve! The Nature Preserve is an unofficial game campaign for Wingspan Board Game. The campaign has a series of seven interconnected games. Each game has a set of conditions that makes the gameplay unique from the standard rules for Wingspan, and in some cases, actions from one […]

The Nature Preserve – The Backstory

Amy and I are excited to have The Nature Preserve out and in the world for people to play. I wanted to share a little bit about how this happened, both as a record to look back on later and share with others how creativity makes its way into the world in many ways. The […]