# Time Under Tension newsletter

Generative AI updates and musings

Page: <https://rssamplifier.com/timeundertension-substack-com>  
Feed: <https://rssamplifier.com/timeundertension-substack-com.md>

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## [Everyone is excited about AI, so why aren’t companies getting more value from it?](https://timeundertension.substack.com/p/everyone-is-excited-about-ai-so-why)

_2026-07-27 · Tim O'Neill_

What 513 people told us about building AI capability at work

## [The AI adoption race is over. The maturity race has begun](https://timeundertension.substack.com/p/the-ai-adoption-race-is-over-the)

_2026-07-14 · Tim O'Neill_

Time Under Tension partner with -lution to help marketing teams mature their use of AI

## [🤖 What is an agent?](https://timeundertension.substack.com/p/what-is-an-agent)

_2026-06-29 · Jason Ross_

A snapshot of the current agent landscape.

## [Anthropic's Fable - The Boy Who Cried Wolf?](https://timeundertension.substack.com/p/anthropics-fable-the-boy-who-cried)

_2026-06-14 · Tim O'Neill_

Yesterday, Anthropic’s new “Fable 5” AI model was banned by the US government...

## [The Headless Horseman of the SaaSpocalypse](https://timeundertension.substack.com/p/the-headless-horseman-of-the-saaspocalypse)

_2026-06-01 · Tim O'Neill_

The largest SaaS companies in the world are going 'headless'

## [How Adobe are teaching their 10,000 person software team to build 10x faster](https://timeundertension.substack.com/p/how-adobe-are-teaching-their-10000)

_2026-05-06 · Tim O'Neill_

An interview with Alexandru Costin, VP for AI & Innovation at Adobe

## [Does your marketing team need an infinity machine?](https://timeundertension.substack.com/p/does-your-marketing-team-need-an)

_2026-04-29 · Tim O'Neill_

How Adobe are repositioning their software for AI-first marketers

## [Time Under Tension named an OpenAI Services Partner](https://timeundertension.substack.com/p/time-under-tension-named-an-openai)

_2026-04-07 · Tim O'Neill_

Plus, lessons from our Australia Post eCommerce Report roadshow

## [Welcome to the 3rd wave of gen AI](https://timeundertension.substack.com/p/welcome-to-the-3rd-wave-of-gen-ai)

_2026-03-25 · Tim O'Neill_

Things are accelerating even faster than usual, we explain why...

## [Snapshot Showdown on Google Play (Sponsored)](https://crawlproof.com/a/NEJquh17eglN)

_2026-03-25 · **Sponsored**_

Available on Google Play for Android devices.

## [Australia Post release Agentic Commerce research](https://timeundertension.substack.com/p/stats-agentic-commerce-adoption-in)

_2026-03-18 · Tim O'Neill_

Australia Post just released their annual eCommerce Report, we dig in.