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Tim Moore

UX design director writing about teams, leadership, and craft — because someone should be honest about how hard it is, and how good it can be.

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Avoid the onboarding trap: Why a designer's first 90 days are so important

Hiring for the gap was the hard part. Keeping the team from filling it back in is the part nobody warns you about.

Hiring for the gap, not the CV

A team that is recruiting is a shape with a hole in it. Hire the person who completes it and not necessarily the one who dazzles.

What makes design teams weird

The work is personal, creative, and usually mistaken for simply "making it pretty". Good luck out there, design leaders!

The empathy myth in leadership

Why caring about your team is a skill you practise, not a personality you're issued at birth.

You don’t hire a team, you grow one

Why treating team creation as a series of individual hires produces an org chart, not a team