
SEO for scientific and expert content: what to optimise and why it matters
A practical guide to the SEO elements that matter most for researchers and technical writers. Headings, metadata, links, structured data — plus accessibility.
360° insights on digital strategy to help entrepreneurs, scientists and academic researchers to communicate consistently and efficiently across all their communication media.
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A practical guide to the SEO elements that matter most for researchers and technical writers. Headings, metadata, links, structured data — plus accessibility.

With AI now sitting at the heart of how people search — and GEO being marketed as the next big thing — a fair question keeps coming up: is SEO still worth the effort? Soiler: no!

This Strategy360 newsletter reflects on a broken hand, an authentic post that flopped, and what it means to build a real voice in a world optimised for average.

Learn the D-R-A-F-T framework — a five-stage workflow for researchers and technical experts to optimise blog articles using AI while keeping your authentic voice.

The most volatile Google update in recent memory has finished rolling out. If you publish under your own name and actually know your stuff, the algorithm just moved in your favour.

Strategy360 Issue 2 — a personal reflection on turning 40, career pivots from academia to entrepreneurship, the anatomy of a LinkedIn post written before AI, and a tribute to a very good boy.

From the French Alps to the shores of New Zealand — a personal reflection on what mountains and coastal walks have taught me about stillness, flexibility, and staying open to the unexpected.

After months of writing into the void, I've made a difficult decision. If you ever wanted to read Strategy360, now's the time.

What did we actually sound like when we wrote for ourselves?

(spoiler: you can, but not everyone gets told that) | Strategy360 — Personal reflection