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Three Wise Truck Guys

Industry veterans Mark Martincic, John Whitnell and Keith Ely have watched the dealership world change a lot throughout their decades working in it, and they look forward to commiserating, reminiscing, reflecting and observing on their many cumulative years as consultants, talking about what the future may hold for this industry, discussing "good reads" as well as providing insight into what is occurring in our current projects.

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Strategy, Proficiency & the Questions Dealers Should Be Asking

In this episode of Three Wise Truck Guys, the conversation starts with observations from the field—like stale dealership websites and missed merchandising opportunities and quickly expands into bigger industry topics. The group dives into the impact of tariffs on the trucking economy, explores the meaning of service department proficiency, and discusses how strategy should guide daily decisions…

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Steady as She Goes: What 2026 Means for Used Trucks and Dealer Performance

The Three Wise Truck Guys unpack what really happened in 2025—and what dealers should expect next. With used truck supply near equilibrium, auction activity cooling, and pricing poised for modest gains, this episode explains why 2026 looks like a “small step in the right direction.” Along the way, the guys call out inventory discipline, forecasting blind spots, and why understanding supply still…

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Service Rescue: Streamlining Service for Profit and Performance

In this episode, the Three Wise Truck Guys sit down with Diane Zimmerman, General Manager of Coffman Truck Sales, and KEA Advisor Gil Klinger to discuss how one dealership tackled inefficiency, rebuilt its service processes, and achieved lasting cultural and financial results. From technician buy-in to improved customer satisfaction, this story highlights the real impact of KEA’s advisory work in…

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Emerging Leaders: Building the Next Generation of Dealership Leadership

In this episode of The Three Wise Truck Guys, Keith Ely, John Whitnell, and Mark Martincic are joined by Allen Phibbs, Director of Education at KEA Advisors, along with special guests Scott Blair of Premier Truck Group and Scott Gensler of Bergey’s Truck Centers. Together, they explore the impact of KEA’s Emerging Leaders program—sharing firsthand stories of growth, challenges, and lasting…

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Beyond the Headlines: What’s Really Happening with Used Trucks

Welcome to the latest episode of Three Wise Truck Guys from KEA Advisors, where Keith Ely, Mark Martincic, and John Whitnell explore the intricate landscape of the used truck market. John Whitnell provides a thorough analysis of market metrics, revealing why used truck supply remains stable and how inventory and pricing trends are shaping up for 2025. The episode also scrutinizes common…

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Revving Up Business Performance with Personal Transformation Insights

In this episode of Three Wise Truck Guys, hosts Keith Ely, John Whitnell, and Mark Martincic embark on a journey to explore the intersection of business performance and personal transformation. Joined by guest Lovena Stamatiou-Tuley, a seasoned personal trainer with a unique background in physical therapy, they delve into the parallels between maintaining business discipline and achieving personal…

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The AI Train Has Left the Station: How Dealerships Can Catch Up and Win

In this episode of the Three Wise Truck Guys, Keith Ely, John Whitnell, and Mark Martincic dive into the current state of truck dealerships, focusing on the critical role of fixed operations as a primary revenue source amid market volatility. The discussion highlights the trends in used truck sales, the importance of robust asset management, and the challenges dealers face with increasing customer…

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Revving Up Efficiency: The Three Wise Truck Guys Discuss Warehouse Innovation

Welcome to another engaging episode of the Three Wise Truck Guys podcast, where Keith Ely, John Whitnell, and Mark Martincic share valuable insights into the trucking industry. Special guest Justin Keck of Bruckner's Truck Sales joins Patrick Huizenga from KEA Advisors to share their experience from a recent collaboration project in optimizing warehouse layouts and workflows, shedding light on…

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Tariffs, Telematics & White Glove Service with Bergey's Truck Centers

In this engaging installment, the Three Wise Truck Guys are joined by special guests from Bergey's Truck Centers, to delve into pressing industry topics that are shaping the commercial dealership world. The episode kicks off with a lively discussion on the impact of tariffs on truck pricing and dealership strategies. John Whitnell brings valuable insights into how tariffs are influencing used…

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Navigating the Shifting Landscape of the Used Truck Market

Welcome to another insightful episode of Three Wise Truck Guys from KEA Advisors. This time, we're delving into the pivotal changes and forecasts for the used truck market, highlighting the growing role of AI and technology in transforming service departments. Our hosts, Keith, Mark, and John, discuss their predictions for 2025 and beyond, focusing on how these advancements impact dealership…

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