This Week in Regenerative Agriculture
Wednesday, June 17th
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Nestlé has partnered with Wildfarmed to source regeneratively farmed British wheat for every KitKat wafer produced at its York factory — encompassing 1.5 billion bars annually. The partnership centers on Wildfarmed’s farmer network, which follows core regenerative principles including minimizing soil disturbance, maintaining year-round ground cover, diversifying crops, and preserving living root systems to rebuild soil health and biodiversity.
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Sustainable womenswear brand Nobody’s Child has launched its first regenerative cotton collection — dresses, sets, and separates designed for summer — sourcing material from farms in rural India where practices are designed to rebuild soil health, support biodiversity, and strengthen local farming communities.
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At the 16th BRICS Agriculture Ministers’ Meeting held June 12–13 in Indore, India, representatives from member nations unanimously adopted a Joint Declaration that elevates regenerative farming from a fringe practice to an explicit multilateral policy commitment, with roughly 100 delegates — including partner nations participating for the first time in the meeting’s history — endorsing the agenda. The BRICS Network of Centres of Excellence on Agroecology and Regenerative Agriculture will be coordinated by India’s ICAR–Indian Institute of Farming System Research, creating an institutional backbone for sharing best practices across some of the world’s largest and most diverse farming economies.
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Starting in July, every handmade cake, bake, and scone served across the National Trust’s sprawling network of UK cafés and restaurants will be made with 100% Wildfarmed regenerative flour and oats — a quiet but significant move that puts regenerative ingredients in front of millions of visitors who may encounter the farming model through food long before they encounter it through advocacy.
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Regenerative agriculture has crossed a critical threshold in the U.S., with biological products — biostimulants, biofertilizers, and biopesticides — now stocked by as many as 84% of agricultural retailers, signaling that what was once a niche soil-health philosophy is rapidly becoming standard agronomic practice. Read more about this.
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Venture of the Week
Groundbreaking Organizations.
Loam Bio, the Australian PBC betting that carbon sequestration’s real adoption barrier is friction, not biology. CarbonBuilder coats seed with endophytic fungi that shuttle plant carbon into stable soil microaggregates, and FurrowMate delivers it through existing air seeders — no new equipment, no practice change, no asking growers to also commit to no-till. The tradeoff is real: skipping verified land-management changes means accepting more uncertainty on per-acre carbon yield in exchange for a dramatically larger addressable acreage.
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This Week In Regenerative Agriculture is published by Why Regenerative. It is compiled by Jackson Baris with ChatGPT. Sign up for our newsletter here.
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