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The Work That Holds

Keep the job. Grow the Business. Own your future.

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Why it feels like you're meant for something more (but can't see what it is)

Five questions some of history’s greatest thinkers kept returning to.

What Happens to the Human Mind When Technology Removes Cognitive Effort?

Civilisation has spent thousands of years making life easier. But if challenge is one of the things that gives life meaning, have we been solving the wrong problem?

Substack is Splitting into Two Worlds

“I analysed 5369 Bestsellers.

When your "Good Writing" doesn’t create conversation

I want to open this with a question.

How to make progress when you don’t know what you’re building yet

The curse (or blessing) of multiple interests

The Question every Digital Writer eventually has to answer

It will come up again and again

Why most Substack advice was never meant for someone like you

If you’re reading this I’m guessing you are not 20 years old.

How to Build a Coherent Online Identity When You Have Too Many Interests

How to figure out who you, what to build and most importantly how.

Stop Trying to "Grow" Like a Full-time Creator

How do you grow consistently with a full time 9-5? How do you write, post, build products, maintain relationships and stay psychologically sustainable without turning your entire life into a performance treadmill? That’s what this piece is about.

Why I Rebranded My Newsletter (and why you might want to as well)

Rebranding a newsletter is rarely just about aesthetics. It signals a deeper shift in identity, direction and the kind of life you are trying to build.