Open Tabs is a series under The Weekly Scroll where we peek into what a creator or social media pro has open on their browser, saved in their bookmarks, and stuck in their head right now. Each issue, someone new shows us what they’re paying attention to.
Isabelle Hasslund is a freelance social media marketer who spends her days across LinkedIn, TikTok, Instagram, and YouTube for her clients. You’ll find her on LinkedIn.
Share 3-5 things that are in your tabs, bookmarks, or saved folder right now.
Inside the Artemis II social media strategy (Link in Bio) — The Artemis II launch is the first time in a long time I actually felt something on social… so reading about the social strategy behind it is a must. It’s literally a once-in-a-lifetime opportunity years in the making!
Healing affirmations: Louise Hay (YouTube) — I found this video via a Reddit thread about manifestation. We doomscroll all day as SMMs, and this really keeps me grounded. I play it every morning before digesting any other kind of content, to turn inward.
Lovable — LinkedIn just announced a one-year free trial of Lovable Pro with LinkedIn Premium. I’m experimenting with it right now to try and build an app that would help me gamify an employee advocacy program I’m helping a client build!
Evergreen tabs open: Canva + my Notes app — because I never know when creativity will strike.
Is there a creator or account you’ve been obsessed with lately?
Carmen Vicente on LinkedIn is incredible. Her posts are around social, marketing, and AI, and they are really thought-out. She’s extremely analytical, provides sources, and creates videos that are extremely engaging. LinkedIn can become somewhat of an echo chamber, with everyone giving the same advice and insights, but every post she offers a different POV on hot topics in marketing. That’s very rare to find on the platform these days.
Editor’s Note: Carmen was recently featured in Open Tabs — check out her tabs below.
What’s one thing that’s been shaping your thinking lately that has nothing to do with social media?
My fitness journey, for sure. On the leg press, it clicked for me the other day how much fitness and organic social are alike. You set goals and benchmarks for yourself, show up every day, and work toward your goals little by little. Some days it feels like there’s no progress. Sometimes you get injured (I tore my glute medius the other week and got very frustrated). Progress isn’t linear, but what matters is you show up and do your best. The small steps don’t seem like much, but when you stop and turn around and look at where you started, you realize how much progress you actually made! As an impatient person and as a freelancer who often feels pressured to get results ASAP for clients, this was an eye-opening realization.
What’s one thing you’re working through or figuring out in your creator journey right now?
I am not someone who likes being put into boxes, but a lot of the advice for content creation is to “niche down.” I like posting about all things social strategy and campaigns, employee advocacy, AI, and occasionally health and wellness. I try my best to create a “look” to my content and establish a voice to make that the cohesive factor, but a voice in my head wonders if I should niche down even further. Or maybe niche down for the time being, watch my content grow, and then expand? At the end of the day, my content reads best when I’m excited about what I write and it doesn’t feel forced.
Is there a piece of social media news or a platform update that caught your attention recently? What was it, and why did it stand out to you?
LinkedIn’s new carousel update! I think the point of making carousels a bit smaller is to encourage video content on LinkedIn. As we do as social media marketers, we need to pivot and make our LinkedIn carousels bolder and with bigger fonts to keep them readable.
WE INTERRUPT THIS PROGRAM TO GIVE YOU: A TRMNL GIVEAWAY
One of our engineers built something great with the Buffer API on a TRMNL e-ink display, and we’re giving away four devices (plus Buffer swag for two runners-up).
To participate, head to LinkedIn for the terms and conditions. The giveaway will run through June 20 — good luck!
WHAT’S IN MY SCROLL?
Tami here 👋🏾
We launched Insights! That’s it, that’s the scroll.
Watch this video to spot a familiar face (me).
You want more? Okay: Insights is Buffer’s new home for your analytics.
All your channels in one view? Check ✅
Takeaways that read your numbers and tell you what actually worked? Check ✅
A Share as Post button that turns your metrics into a graphic you can post straight from the composer? Check ✅
Even more features for you to discover? Check, check, checkity check ✅
Discover more features in our latest YouTube video
If you can’t tell, I love this feature, especially as I’ve spent most of 2026 laser-focused on Instagram.
The combo that’s been working for me: going back to my best-performing posts to build a theory for why they landed, and replicating + repurposing them. Also using Takeaways as my cheat code when I’m feeling stuck on what to do next.
Try out Insights for yourself — it’ll be waiting for you in your Buffer account. And if you’re not signed up, let this be your sign.
Alright, that’s it from me.
Until next week,
Tami
Sr. Content Creator
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