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The Upgrade

The Upgrade | Weekly - Hospitality industry deep dives, travel hot takes, trip reports, industry news by Anne Marie Brown, founding partner of Alpenglow Travel. Luxury hospitality industry newsletter.

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Travel Dispatch - What I Wish I Knew Before Gorilla Trekking

And were the two One & Only properties in Rwanda, Ngyungwe House and Gorillas Nest, worth the $20k price point we paid for 5 nights between the two (plus trekking permits)?

19. The Upgrade | Weekly - Who Can You Trust In Travel?

Examining the role of online forums, influencers, YouTube reviewers, travel advisors, and media in the travel trust matrix

Master Key: Takeaways from a week meeting with luxury travel's top brands

I went to Las Vegas for Virtuoso Travel Week to bring back intel and offers for readers of the Upgrade. Industry thoughts on AI, Amanvari, Price Pressure, and openings...

18. The Upgrade | Weekly - The Great Beige-ification of Hotels

Why consolidation in the FF&E value chain is making hotels feel like uncanny valley

Master Key: Ten years a hotel LP. Numbers say recovery, K1s say otherwise

A special guest edition of Master Key, written by my husband, Matthew Brown. What we've learned over ten years of investing in hotels.

17. The Upgrade | Weekly - A Wonky Look at What Has Changed in Luxury Travel Behavior

Macro and Microeconomic forces shaping the behavior of luxury travelers

Millennial Succession: An Interview with Ian Swain II about taking over his parent's company, Swain Destinations

Ian and I discuss what it's like to take over a family hospitality business

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16. The Upgrade | Weekly - Succession: The Millennial Heirs in Hospitality Families Stepping up the Plate

An interview with Ian Swain II on taking over his parent’s company, Swain Destinations. Other millennials taking the helm.

Hotel History: My Grandfather, Roy Kelley, The Architect Who Built Waikiki's Hospitality Industry

On raising rabbits, a murder, and making Hawaii accessible to the middle class traveler

15. The Upgrade | Weekly - Why Is Everyone Becoming a Travel Agent? My Take on Fora

Controversial Tech Company / Travel Agency Fora Closed Another Round of Funding

Master Key: the Ecosystem of Travel Advising

Professional Travel Advising is a fragmented industry - these are some of players involved