Shout It From The Rooftops

Ok, I admit it, I am probably the worst person to be talking about this, but on the other hand, I am fully aware that I am selling myself short every day, so maybe you should listen to me just this once 🤪

Your audience doesn’t know what you offer

Seriously, we all think that it’s obvious to everyone what we offer, “it’s there in my profile” “I put a link in my newsletter” In reality, they don’t know.

People get bombarded with offers hundreds of times a day, and you expect it to be obvious what yours is. Not going to happen.

Ohh yeah, he offers that course on errrr… hmmm, which one is it?

Think for a second, what do you think my community offers? (What? You have a community Mark?)

Let me refresh your memory.

You've seen that mentioned by me multiple times each week, and I am sure 90% of people reading this didn’t realise what was involved. That’s on me, not you, and likewise if I don’t understand what you offer .. that’s on you.

Your job for the rest of this month is to get clarity on what you offer, break it down, don’t focus on what it is..

NOT: I have a course that will train your dog to sniff out truffles

BUT: I'll show you how to turn your dog into a $2,000-a-kilo truffle hunter, so you get paid to wander the woods.

NOT: A guide to sourdough baking.

BUT: The smell of real bread in your kitchen on a Sunday morning, and the look on your kids' faces when they realise you made it.

Once you get clarity on what you offer and can position it so that your audience can see the benefits at a glance, you need to start shouting about it.

If you don’t tell them regularly, you won’t mention it at the moment they are looking for the solution you offer.

I might not have a dog at the moment to go truffle hunting with, but maybe in six months’ time I will.. You’d better still be telling me then!

I hear it all the time, “people won’t read my stuff if I link to my offers.” I hate to tell you this, but very few of them actually get to the CTA in your articles, so they don’t know you are making offers.

The ones that do see your CTA’s don’t mind it… I’ve never had anyone tell me I hate your CTA’s and anyone that does and unsubscribes probably isn’t my ideal audience anyway.

Put your offer front and centre!

Like this…This is what paid subscribers to this newsletter or my community get access to… (creating this list really gave me a handle on what I offer… try it yourself!)

What’s Inside Inner Circle+ ($8.25/month, paid annually, $99/year or $19/month)

I thought I'd take time to lay out what an upgrade to a paid subscription will get you ..I was even surprised myself at how much you get...

Upgrade to Inner Circle+ and every course, book and challenge in the classroom unlocks, plus live calls and a direct line to me.

Here’s everything you get access to:

The Inner Circle Plus Community - Look at what I am working on and how I do it...it’s the inside track to running an online business. I include lots of guides and frameworks for you along with AI prompts that will help you to do tasks like audit your Substack.

You get access to all my books and courses and all future books and courses… there are a lot!

• Write To Earn - the book and the 12-video course together: the exact system that took me from 48 reads a month to 35,000, built on nothing but showing up daily

• The Long Game - Substack Growth For The Rest Of Us

• $7 Problems (Book) - build a business by solving one small problem at a time

• $7 Problems: Masterclass - the course version, how to build an online business one $7 problem at a time

• The Article Funnel Blueprint - the structure behind 800+ of my Medium articles, so one piece of content can build an audience that trusts you enough to buy

• Email Infotainer - write emails that convert

• Engage Empower Enrich - the simple framework my whole business runs on.

• Content Infotainer - the S.L.O. method I use to write content that hooks people from the first line and moves them toward a sale

• Content Centric Marketing - how to build a writing-focused business

• Email Marketing Revolution - email marketing for right now

• Email Marketing Reborn - a new hybrid model for how email marketing works today

• Bootcamp: A Content Business From Scratch - step by step, from picking a niche to a loyal, paying audience

• Project ONE - build your business on solid foundations

• The Grid - a simple system for controlling your messaging and momentum

• 500 Buyers - an older product from 2012, some links don’t work, but the ideas still hold up

• The Growth Hub - prepare to grow your business

• 30 Minute Affiliate - set up an affiliate system that runs on 30 minutes a day

• Let’s Build An Email Marketing Funnel - build and test a simple email funnel

• Using Gumroad - how to use Gumroad for sales and email marketing

• Build A Medium Mini Course - how to add a mini course to Medium

• How To Fopdoodle - two reports from Peter Spaepen, worth reading and implementing

• Let’s Build A Course - how I actually built The Article Funnel Blueprint

• Repurpose Your Content - quick ways to repurpose what you’ve already written and widen your reach

• Project: Micro Empires -build small, simple blogs with income potential

• Write a Book in 14 Days Challenge

• Challenge: Make A Sale — build a system that gets you one sale a day, then more

Plus everything I add to the classroom while your membership stays active.

Phew… I didn’t realise I had included so much!

Have a great week

Paid subscribers also get access to all my communities, courses, and books.