Proximity | Escalate Ep. 7: Alignment

In Escalate last week, Ben walked into a marathon meeting with the GIYN leadership team. The packed agenda kicked off with a refresh on the genesis of the GIYN name, which included a story about an ancient European bath house built over a magical spring and a lion called Guyen who never roared as he protected it.

Then CMO Charlie Mercer walked Ben through the first part of the company’s Centennial celebration plan, that included rebuilding a hundred community fields in a hundred towns. And they want Ben’s name on all of it. He didn’t say yes, but then he didn’t say no either.

Then, over sandwiches, Keegan asked to skip the afternoon session with Blake Hartley and tells Ben why.