On Monday I wrote that the real reason good books stall is almost never the book. It is the message. A book you can describe five ways is a book no one can remember one way.
Several of you replied with your one line, and I want to thank you, because reading them showed me exactly where most authors get stuck.
It is not that you cannot write. It is that nobody ever gave you a method.
So today I am giving you mine. The exact four-part method I walk my private clients through to build a message so clear a stranger can repeat it back to you. With examples across five different kinds of books, and a worksheet you can finish before you close this email.
If you have ever watched someone’s eyes glaze over while you explained your book, this is the fix.
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