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The Rebooting

The mechanics of building sustainable media businesses

therebooting.substack.comSource feed ↗10 posts

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Read 9 days ago and current, but nothing has been published for 3 years.

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Lessons of 2023

Small beats big

2024 storylines

Platform-publisher deals, mass media's decline while individuals rise, Web3 comes back

Podcasts as ‘nuance media’

Colossus CEO Matt Reustle on depth vs breadth

The platform-publisher divorce

Time to talk alimony

The decline of mass media

Beff Jezos and conspirituality

The church of recurring revenue

Plus: A conversation with Big Cabal CEO Tomiwa Aladekomo

What Elon Musk gets wrong about ads

It's OK to STFU

Message received

Elon Musk is done with advertising

The tsunami of crap has arrived

Bring in the bots

Newsletters aren’t business models

Email is a great starting point